Speak at Other Groups' Meetings



The great part of speaking at other people's meeting is you have a captive audience there. They're already going to the chamber of commerce breakfast. They're already going to the Rotary meeting. Someone else is convincing them to be at that function, and you're just showing up as the featured speaker.

IT Marketing: Tailor Your Speaking to your Audience

Obviously you want to make sure that you talk about something that's general enough that it appeals to the interest of businesspeople. You don't want to spout out a lot of acronyms for your IT marketing. You want to keep it very low-tech.

Be sure that the business organizations you are focusing on have similar demographics to that sweet spot. You can find that out pretty quickly by talking to an executive director or manager of one of those organizations.

IT Marketing: Free Seminars

Another way to get your name out there is to think about doing a free seminar. You could do one on how to protect your computer systems from viruses, security breaches and blackouts or something like that.

The tricky part with seminars is in executing and delivering them. Naturally you need someone in your store there who feels comfortable doing the delivery. It's a good idea to have more than one person so you can split it up and make it a little more interesting for the people coming in. Your seminar should be no longer than about 45 minutes.

IT Marketing: How Do You Get People to Come to Your Seminars?

How do you generate the demand and the RSVPs for free seminars? Do a direct mail piece to either a targeted list or a chamber of commerce type of list. One effective and inexpensive way to mail these is piggybacking your seminar on a chamber of commerce mailing and put a flyer in with the newsletter among the mailing that goes out. This can be very inexpensive and effective.

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