Digital or physical that's the question.Whether it is nobler to...Oh, sorry, wrong book. Anyway, if you're thinking of creating an info product, you're probably wondering whether you should go digital or make an actual physical product. Well, if you're not sure, this article will give you some pros and cons of each. Trust me on this much...there is NO perfect solution.



Let's start off with the problem of theft. With digital products, they are a lot more easy to steal unless you create exe books with all kinds of protection on them. Of course if you do that, you're going to tick off a lot of customers. Most people like the ease of an unprotected PDF. Just download it and you're done. For more details www.create-video-product.com .Now, with physical products, they can't be stolen because they are sent in the mail, period. Sure, the person who bought it could go through the trouble of making illegal copies and sending them out, but it's a lot more work than just attaching a PDF to an email or providing a download link.

What about cost? Well, let's face it, a PDF has almost no cost associated with it. You can download Open Office and create PDF files for free. With a physical product, there are many costs including creation, duplication and mailing costs. Selling physical products can get pretty expensive. Of course there is an upside to this.

That's when we come to price. Physical products have a much higher selling price than PDF files. Of course they also usually come with a lot more information as well. For example, one product I recently bought came with a several hundred page workbook and about 10 DVDs. It was quite impressive to say the least.

Of course the most important thing is the perceived value of the product and who will most likely purchase it. Physical products have a much higher perceived value. They also cost more and thus will not appeal to as many people. You will sell less of them than you will a digital version. However, the higher cost will make up for the lack of sales. Product Creation Tips - Don't Forget the Little Things

Product creation is a funny thing. We spend so much time on all the details of our product that we sometimes forget about the little things that ultimately end up ticking off our customers. For more details www.explosive-product-launches.com.This is especially true when it comes to ebook creation. Well, this article has been written for the purpose of reminding you about a few of those little things. Trust me, if you leave these out, you're going to get people really annoyed and that's the last thing you want to do to your customers.

At the top of the list is a table of contents. Contrary to what you might want to believe, not everybody is going to read your ebook from cover to cover, especially if it's one that covers a lot of ground. For example, let's say you write a book on traffic generation methods. The person who buys it may not be interested in your chapter on AdWords because they don't have the money to spend yet. So they want to focus on methods that are cheaper. It would be nice if they knew exactly where they could find them. So please make sure you include a table of contents with your ebook.

Next on my hit parade is page numbers. Yes, page numbers. I hate to tell you this, but not everybody reads your PDF at their computer. Some people actually like to print it out and put the sheets in some kind of a binder. Well, believe it or not, sometimes in the printing process, pages get tossed off the printer. If there are no page numbers, guess what? You got it. Your customer has no idea what goes where and ends up getting very frustrated with your product. So please make sure you number your pages.

Finally, there is your header and footer. It would really be nice if you had some identification in this area so that customers know exactly what it is that they're reading. If they skip by the header page, the one with your ebook cover and title, they may not know what the focus of the book is. A header on each page will remind them that they're reading a book on traffic generation and not just the one topic that they happen to be on. Also, if you have multiple volumes, it's nice to know what volume you're reading.