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Lessons I Learned As A Boy

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I was talking to my partner the other day and he told me about a conversation he had recently with a photographer friend. They were catching up on what each other was doing, having not seen each other in several years and. After talking about what my partner and I were doing, she said that he wished she had known about that as she had a website recently built to promote her portrait photography business and would have rather worked with someone that she knew then picking the lowest priced website design company out of the phone book. She asked us to take a look at it and let her know what we thought.

What I found in reviewing the site is what is common in most artist websites. The website does not have a clear call to action of what the visitor needs to do. In this particular instance, the goal of the website should be to drive visitors to make appointments to get portraits taken. Instead, it highlights four galleries to showcase example photos taken (which is a good thing to do) but forces the customer to search throughout the website to fine even the location of this company, pricing information, how to schedule an appointment, etc. In other words, all of the things that make the artist money are extremely difficult for a potential customer to find on their website.

If that was not bad enough, the website was not designed to be found by the major search engines. In this web site's instance, the only way you could find this person's website would be if you knew the company's name. This might be fine if you already have great name recognition in your industry, but otherwise the only way that your website will be found is through online advertising, print marketing, and word of mouth. This really misses the boat to all of the free customer leads that the search engines can bring to your photography business.

The good news for her is after she asked us to do a full assessment of her website; that we are now starting to work with her to correct these shortcomings while still leveraging the existing framework of the website that she had built.

Whether you are looking for a website to just showcase your artwork, attempting to market your work to publishers, or trying to run a full blown photography business ? it is important to know that not all web design companies are the same in what they deliver and in most cases, you get what you pay for. In the coming weeks, I hope to follow up with another article discussing how these changes positively impacted her business and how you can do the same with your website.

Lessons I Learned As A Boy

Yesterday was a definite eye opening day. It was the first day back from summer of a mother's group I attend at church. You could sense the excitement in the air of catching up with old friends and meeting new ones. Then it hit me, this would be the first year I would be attending without my oldest daughter. For five years, we had attended together. There would be no more chasing my daughter up the lobby stairs to catch her before she independently went to her classroom. There would be no more midday surprise lunches after my group, or meeting up with friends at the park afterwards. It had all been replaced with growing up and pre-kindergarten.

So I did what any other self respecting and grief stricken mother would do: I went and picked up my daughter early from school and took her out to lunch one final time! Sure, she missed some academics, but then it was only the letter M. And well, she already had a handle on that.

We went to one of our favorite restaurants. We laughed and chatted over lunch while her baby sister slept. It was great fun. While we were outside getting ready to leave, I noticed my daughter's face was pressed against the window of the restaurant. Curious, I asked her what was the target of her affection. With her face still plastered to the window, she gingerly said, "Well, I just wished we had gotten some of that pink cake. Pink is my favorite color, ya' know." I paused for a second and thought, "Why not?" We went in and got a piece of that "pink" (strawberry actually) cake, and brought it home to enjoy. My daughter was especially thrilled, since we hardly ever get dessert-because what small child needs more sugar!

Here are the three parenting lessons I learned from this baked good:

1. Time with our children rapidly changes, and will soon be gone.

Parenting consists of different challenges from infants and toddlers to tweens and teens. Some days are more stressful than others. Yet, each day that passes is one less that we have to spend with our children. How have we chosen to fill it?

2. Sometimes memories are just more important

When my job as a parent is done, the only thing I will have is the memories. My sister once told me that memories do not just happen. You have to be intentional about making them. What kind of memories will my children have of growing up?

3. What does it matter?

At the end of the day, what did it matter that my daughter had a piece of cake? Now I am not suggesting that you discard all discipline and routine, but we need to prioritize the right issues to go to task with our children. Am I creating unnecessary battles?

Sometimes it is hard to see the end of the race of parenting. But, there definitely is a finish line. How are you running the race?

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About Author

Both Aaron Guldberg & Terre Grable are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Aaron Guldberg has sinced written about articles on various topics from Computers and The Internet, Adwords. Aaron Guldberg is the owner of Critical Exposure: A company focused on providing artist web site design services,. Aaron Guldberg's top article generates over 480 views. Bookmark Aaron Guldberg to your Favourites.

Terre Grable has sinced written about articles on various topics from Family Concerns, Gift Ideas and Family. Are you looking for more common sense advice, practical solutions and even humor for parenting your teen? I invite you to check out . Terre Grable's top article generates over 1900 views. Bookmark Terre Grable to your Favourites.

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