If you are a real estate agent and have your own web site, you need to have mortgage calculators on your site. If you bought a pre-made website from one of the big providers, likely you have one or more calculators included. However, they are often poorly designed, visually unappealing, and sometimes don't even offer printable results. There are better options to consider.
There are online real estate software packages you can purchase and have installed on your web site. The drawback, however, is that the programs can be expensive, and you will usually need to hire a programmer to install and test them.
There are also several online services that offer online financial calculators that you can link to from your web site, as long as you keep their advertisements intact. Again, most of these free calculators are not visually appealing, and often lack many of the sophisticated features (such as printable payment schedules) important to offer your website visitors. In addition, usually they cannot be customized to the look and feel of your existing website.
There is one company that gives you the ability to use their suite of bilingual online mortgage calculators on your web site, either framed into your existing site or through a custom link, on an affordable monthly subscription basis and with no advertising.
The package of twenty-one online mortgage calculators at Agent Success Club can be branded with an agent's (or lender's) photo and contact information, provide PDF output of the calculation results, and also include simple explanations alongside complex financial computations. Additionally, they include a lead capture function to help you build your potential client list.
Advantages of using mortgage calculators
There are several advantages to providing branded online mortgage calculators for your visitors such as:
* Providing online mortgage calculators service makes you look more professional and can enhance your credibility with site visitors. The more services you can provide to your visitors without them having to leave your web site, the more likely they will ask you to represent them in purchasing their home. If they are local, they may even ask you to list their current home as well.
* Get more traffic to your website. The first thing a prospective buyer wants is a mortgage calculator so they can see how much house they can afford to buy. They could ask the real estate agent but most people prefer to use the calculator so they can try all different combinations to see what their options for getting a loan are and what it is going to cost them. Mortgage calculator is one of the top search terms used in the real estate business.
* Many visitors will actually bookmark your web site so they can find your calculators again. If you can brand your online mortgage calculators, all the better because you are building brand recognition which means your visitors will recommend your website to their friends.
* With branded online mortgage calculators, web site visitors will spend more time on your web site, which increases the likelihood that they will contact you with any questions they might have, or when they find a property they like.
Studies have shown that one of the most stressful events that occur in an individual's life is buying a house. Mortgages are complex financial documents that include several variables such as the term of the loan, varying interest rates and variable closing costs.
Giving your visitors access to easy-to-use and easy-to-understand online mortgage calculators, especially ones that can be easily printed or emailed, can make financial jargon much more understandable. Even better, if your branded online mortgage calculators can translate the complex financial analysis to a "plain English" explanation, your clients are sure to be much less bewildered about how to interpret the results.
Make A Web Sites
But I'll tell you what. I'm doing what works.
The sites I've been building for the past few months are producing results. Big
results.
My sites, whether they're mini sites or big sites, work. And they bring in a
huge income every week from Google Adsense, Search feed, and affiliate programs.
So should I care what people are saying?
Yes I should.
Not just because I've been criticized, which is never nice, but because I still
believe that the key to long term success is running on-topic content which is
unique to your own web site.
I don't believe the sites I've built over the past few months are going to keep
producing an income for years, where the original content sites I've got will
keep working for years.
But I'm making hay while the sun shines and you should too.
Here's how I'm doing it:
Many of the sites that people were talking about were created with Traffic
Equalizer and heavily modified with templates, and by changing things with
search and replace, to add individuality. Just one of these sites makes more
every week than I used to earn working full time in my old newspaper job.
(interestingly this site now gets more traffic from the new Yahoo search engine
than it does from Google, where just a few months ago it was nearly all from
Google).
I hardly write anything on these sites, just an article on the index pages of
each folder/sub directory.
In case you don't know, Traffic Equalizer is, in essence, an automated directory
builder taking search engine results from your keyword list and building pages
around them. Lots of big name marketers are using it to make a lot of money.
I run Google Adsense on the pages, and also put at least one affiliate program
on a page. Very often it will be an ebook sold through Clickbank.
On some sites I put a number of Search feed links on the pages
but I'm a bit worried about using
Search feed and Adsense together so I don't do it often, but Search feed still
send me a check for a $1000 plus each month - which is a nice little side
income.
My main concern with Traffic Equalizer has always been that someone else
building a page on the same search term could have an almost identical page to
mine. Search engines don't like this.
But the good news is that Traffic Equalizer has just been improved. A few weeks
ago Jeff Alderson, the programmer, asked me if I had any ideas on how to make it
better, and I suggested he try and find a way of getting the site content from
more sources and then randomizing the output. This would make it less of a
chance that two users would build identical pages. Well he's a fast worker and
the new improved version came out a couple of days ago, and though I haven't had
a chance to try it yet, I'm sure it's going to work. At least short term to mid
term.
The bad news is that I'm not certain of the long term viability of the sites.
They do well for a few months, but if you can't continue getting high quality
links to them they tend to drop down the rankings. Also I'm sure that Google
won't want the search results to be totally clogged with sites built with
Traffic Equalizer, and will eventually change their algorithms to make the pages
rank a lot lower than they currently do. If they did this by targeting pages
with lots of outbound links but few inbound links it would be damaging to the TE
pages.
Having said that, these sites DO work. And Google allow their Adsense Ads to be
run on them.
Some people don't like the idea of building writes using Traffic Equalizer
because it somehow seems wrong to them. They don't like the "quality" of the
sites it produces. But the search engines LOVE the sites. Many of the pages they
produce rank very high, and unlike the quite short lived fad of building
"smartpages" they don't do anything against the search engines rules. They don't
redirect, they don't mislead people. They just build simple directories.
I'm not going to name anyone, but some REALLY famous people in the internet
marketing world are doing very well with TE. These people consistently make a
huge income year after year by doing what works at the moment. In other words
Both Matt Coy & Sushil Kumar are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Matt Coy has sinced written about articles on various topics from Affiliate Programs, Internet Marketing and Real Estate. Matt Coy is the Founder/President of InFront Tools, and the developer of Agent Succ. Matt Coy's top article generates over 5400 views. Bookmark Matt Coy to your Favourites.