The way you learn is to test. And here are seven things you need to know about testing in order to obtain the best results and improve your conversion rates.
1. Resist your urge to test your biggest, most radical ideas first. This could stall the testing process. Instead of just getting going with something small, you would get stuck creating lots of new, grand ideas and never actually get anywhere. Just start with the elements you know are sure to relate directly to your conversion stats: headlines, testimonials, guarantees, offer.
2. One test is not enough. The first test is just a starting point if you want to see major jumps in your results. Keep testing your theories. It's a process, not a one-time deal. The more tests you run, the more success you will have because you learn more and generate new ideas from each test.
3. Combining small improvements yield large results. Although you can tweak dozens of elements on any given page, only a fraction of those elements actually have any relation to your conversion rate. And only a small number of those will actually improve your conversion rates. The trick is to discover which ones do improve those rates.
4. To get the greatest results, start with a cycle of tests that incorporates 7 or 15 elements with only 2 or 3 variations. Once you determine the most important elements based on that test cycle, test those critical elements with 5 or 6 variations each. Such tests could give you 15%-45% or more improvement in your conversion rates.
5. Depending on the number of visitors arriving at the site each day, the entire cycle could take anywhere from a few weeks to a month. And the best part is that this test automatically tells you which page would be your optimal page. Once you get this optimal page, though, test it against your control and tweak it to really improve your conversion rates.
6. Multi-variate testing does take time to set up due to the creative work necessary to run the test. You don't just need one headline; you need 20. And that's only one element. You need to test body copy, graphics, testimonials, guarantees, etc. Creating one sales page is tough enough; with this type of testing, you need many options.
7. Testing of any sort is not a substitute for great marketing. You need to continue to come up with ideas and trust your instincts. Without ideas, you have nothing to test! But when you combine your ideas with math, technology and test all of them, you have the chance to create something amazing with your business.
Now that you know what to test and how to get started, put your knowledge into action today!
Make Your Own Web Pages
These links are the real secret for the huge success that many web sites and blogs have enjoyed for a long time. This is because links tend to last for a long time, constantly sending targeted traffic to a site.
This is the reason why an effective web master has to constantly be thinking of ways and means of generating a constant flow of new links pointed at their site. Actually everything they do should be done with the acquisition of links at the top of the list of objectives that is at the back of their minds.
There are actually many ways of generating these valuable links to a site. This includes the writing of content that is effective in link-baiting or attracting links from other sites. Usually such content will tend to be either controversial or based on a hot issue under discussion in the industry covered by the site. Alternatively it could be a valuable resource useful to many and other sites will therefore tend to quickly link to the relevant page on your site. Link-baiting content is capable of generating hundreds of links pointing to a site in a matter of hours.
The other effective way of acquiring these valuable links is by distributing some of the articles on your site to other article directories complete with a resource box that will have prominent links pointed at your site. These links will tend to be complete with anchor text, which is also very important in helping a site gain better search engine rankings and therefore traffic.
The other very effective way to quickly accumulate links is by purchasing them. The huge advantages with purchasing links include the fact that you can control the rate at which you acquire them and they will usually tend to be very high quality links that will win you regular traffic for years to come.
There is nothing that is as valuable as links pointing at your site from other relevant or related topic sites and blogs. The traffic generated from such links will tend to be much more targeted than any traffic you receive from search engines.
In other words, the value of good, relevant links goes beyond search engine rankings and with the correct strategy on links, it will not matter too much what leading search engines do when you have a growing number of links generating healthy traffic to your site.
Need more web exposure? Try emailing marketing or emailing marketing software that will distribute your advertisement to over thousands of targeted, opt-in consumers and business opportunist. Your personalized email advertisement reaches over thousands of people who want to learn specifically about your website and its products and services. Email marketing is one of many effective online business marketing tools on the web today.
Selecting the best internet promotion tool comes from knowledge. Knowledge is a powerful tool. Once you have the right knowledge and understanding you can use that information over and over again to grow your online business.
T. Detty has sinced written about articles on various topics from SEO Search Engine Optimization, Site Promotion and Marketing. Terry Detty, 42 years old, finds internet marketing his passion. In addition to marketing he enjoys reading, and occasionally goes out for a short walk.Take your online marketing. T. Detty's top article generates over 135000 views. Bookmark T. Detty to your Favourites.
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