Well there has been a whole lot of buzz in the air weather things like meta tag optimization, keyword density and all the like even matter anymore with the advent of latent symantec indexing. Many are even a little scared about finding ways to improve their search engine ranking.While Google may not be paying as much attention to these sorts of things, my view is that one should still optimize his web pages just as before. There are other search engines out there, and I certainly can't see anybody penalized by Google for still considering these possibly small but somewhat important factors.Latent symantec indexing and silo structured sites really isn't all that new if you keep up on your studies of search engine optimization. Charles Heflin from SEO 2020 has been teachings this type of stuff for a while. Thankfully, I make it my business to stay abreast of these things. I've been a loyal follower of SEO 2020 for quite some time. Exactly what he said was going on in fact is going on in the search engines.In a way I think it's sort of good that Google has implemented these and admitted to these algorithm changes. It helps to keep a sites theme in place a lot better if you ask me. It's a great way to keep the keyword spammers at bay. The easy explanation of LSI is that Google will be looking throughout your site to see if your site is actually what it is supposed to be about. They will be looking for things related to your sites theme according to keywords and possible synonyms of certain phases throughout your site. Google's intent is to provide the people using their search engine with good content, and realistically there isn't anything wrong with that.Google also isn't going to be paying attention to reciprocal links as well the way I understand it. I'm not too sure how I feel about that one. I mean, many of us know that one way back links have been more important for quite some time, but to not consider them at all in your sites popularity seems a little harsh. As long as you're exchanging links with other sites that could be helpful to the topic at hand or to enrich the visitors experience of the information they are trying to find you would think that it would be considered a good thing. I think were going to have to see how that statement from Google plays out until we get in to much of a panic.I've never played the Black Hat game, nor do I intend to. If you follow good site structure, stay away from theme bleeding, provide good quality and unique content you will be rewarded in the end. If that's what Google is after, well then, as webmasters we should be trying to provide it, not try and scurry our way around it. With the proper tools, the proper information, and the proper ambition your website can achieve fantastic results in the search engines. Yes it does take some time and some work, but don't forget that approximately 99% of websites out there really don't even bother with proper SEO. You should of course be creating sites where the competition isn't completely overwhelming. Performing in depth keyword research will always have a play in that, but you too can reach the front page of Google!! If perhaps you would like to learn more about meta tag optimization, LSI, keyword research and all the proper tools to get the job done please take the time to visit my web site.Davin OgdenSearch Engine Strategist