The first of the common mini e-book mistakes you should avoid is failing to provide the proper incentives for your affiliates and resellers. Heard this before? That's because it's important and true. People will go out of their way to download something if it is free, but if they have no incentive to then redistribute it, it will probably sit on their computer and go nowhere. So, before you even create a mini e-book, you will want to create some clear, compelling incentives for your potential distributors. Right now, what you need to do is to aim for people with lists that are comparable to your own because they have equal promoting power to you. When you cross-promote each other's products or services, you'll both be list building faster.



The second of the common mini e-book mistakes you should avoid is failing to create pre-launch buzz. This is one of the best possible ways in which you can gain massive amounts of traffic – create anticipation! Get people returning to your site simply to see if you've launched your product yet. Perhaps you can even use a countdown clock, as John Reese did for Traffic Secrets. You could even do the reverse and create scarcity. Make your mini e-book a legitimate one-time offer for a short period of time. Everyone will rush to get it before that time expires.

If they seem interested, then you say, "I'll promote you, if you're willing to promote me. What do you think? If you can send out on Thursday and Friday for me, that would be great. I can do that, too. Let's cross-promote each other's products/services. If you send two of your emails to me, I'll send two of mine to you to use. Let's join each other's affiliate programs, too. Here's the link to mine."

Then, you join each other's affiliate programs. You may struggle to find that link, but you'll get used to it. Affiliate programs are important to Internet marketing. Right now, what you need to do is to aim for people with lists that are comparable to your own because they have equal promoting power to you. When you cross-promote each other's products or services, you'll both be list building faster.

After they agree to do this, then you throw in another deal--a Golden Rule offer. You say to them, "You have a great product/service. How would you like some ongoing traffic?" Internet marketing is all about traffic, so you'll usually get a, "Yes," from them.

The third of the common mini e-book mistakes you should avoid is failing to find joint venture partners. While natural search engine traffic and pay per click traffic might be a reasonable means to further circulate your e-book, you will also find that they will return pitiful results when compared to successful joint ventures with partners who already have a lot of traffic.

And there you have it: three of the most common mini e-book mistakes you should avoid. Keep away from these e-book launch killers you'll considerably increase your profit potential.