To promote a product and attain the maximum brand exposure, companies are now using the strategy of mobile marketing. They connect to the customers via one of the best interactive media that is of course the mobile phone, displaying the promotional offers as text, graphics and rich multimedia presentations. In today's work environment, when the cutting edge competitions among the various brands is on new high, the incredible ways to attend to the customers requests are being sorted. Brainstorming sessions among hectic schedules and meetings are being conducted to discover how can the customers be educated and converted directly for their products. Mobile SMS marketing helps the corporate group in many ways.



Reaching Anytime Anywhere: An SMS can be sent to customer anytime and he is free to read this at his/her own leisure. This makes the advertisers to get a clue that message sent will be read sometime. According to the MDA (Mobile Data Association), UK 94% of SMS received are read.

Targeted Advertising: Only Mobile SMS Marketing has facilities of getting the customized message display to selected group of customers. It is also possible to get a customized message (personal name included) via one time technical programming. Here, initial research is needed, in setting the criteria with a sorting of the customer category, and then it becomes easy to deploy the required product campaigns effectively. Like mobile number of all the bald persons can be sorted for the category of hair growth and care services.

Higher Interactivity: Unlike TV or print media the response generation in mobile SMS marketing regarding any product is very high. Customers quickly respond to particular message if it is in their benefit range. A new offer of registering for discounts through mobile for a new soap will be responded within seconds and companies get the exact view of their product appreciation among customers, while they could further work on for next strategic presentations. Higher interactivity through various presentations and applications like polls, reviews, voting, gift hampers, etc increases brand loyalty generation and retention, better product education and understanding and transparencies in product discrimination for enhanced benefits by customers.

Simple and Quick: Mobile marketing is very quick and simple. However, the initial setup cost and timings are high, but rest is the low cost routine processing. Few texts are written and are sent across the network, which takes few minutes. This evidently saves the repetitive costs accrued by traditional marketing process, and saves the time that was earlier spent in displaying of ads in other media. Even a simplest mobile is facilitated now days to receive the simple picture message, so it becomes easy enough to remind by visuals for better product and brand recognition.

Considering the world figures, around 3 billion mobile phones are in operation. A study conducted by research firms states, that banner advertising in association with Mobile marketing increases the conversion rate by 15% to 20%. This indicates favorable positions of mobile SMS marketing. So in future the Mobile SMS marketing will be the sole method to generate the leads in the market for the established brands.