Ideas for Marketing

When running a business, it's easy to 'keep busy' but not actually get much done. IN fact, most entrepreneurs I meet are pretty much slaves to their business and are NOT living the lifestyle of their dreams! How do you avoid falling into this trap where you are spending so much time for so little result? The key is this: Everything you do needs to be progressing towards a sale! EVERYTHING. Every action. Every thought. Yes, everything. Marketing, training, meetings, presentations, etc. If you are not training your staff, associates, etc to to sell at each point of contact with a prospect/customer, you are missing out on massive profits. Each action you and those you work with take should be moving that prospect/customer closer to a sale. There are several ways to 'sell' someone your products or services, regardless of where they are in the buying process: - Have a prospect purchase initial products or services - Upsell additional products at the point of each sale - Have your customers buy more products each time they return - Have your customers buy more often Regardless of whether or not someone has just found out about your company, or if they've been a loyal customer for years, there is always room to make additional income - as long as you are constantly leading people towards a sale in every aspect of your business in which you interact with a customer. I have found firsthand, in my own business, and then through the years consulting for other businesses, that when you make THIS shift, you achieve what I call the 80% shift. What is it? You spend 80% LESS time and make 80% MORE money

Most Important Thing That

Emotion.

Now that's a loaded word. Some people read it and immediately think of loud, exclamation-point-laden phrases. Some people think of excessive capitalization and way, way too much bolded and/or yellow-highlighted copy.

That's emotional alright - too much of it will cause headaches, seared eyeballs, and most importantly...the potential customer quickly clicking on the "Back" button on her browswer!

However, exclamation points, bold, and highlighted text can be effective if used properly. But the kind of emotions I'm talking about are the real ones that you get directly from the client who uses your service or product.

And what's the best way to capture those real emotions? Simple - through interviews. I ask questions that bring out all the emotions that compel your customer to buy from you. After reviewing your product and services, I'll develop a comprehensive set of questions to discover every emotion, even ones you may not have thought of.

During the interview I let the customer talk. I don't interrupt her, and I don't change the subject until she's done.

Even more important is to avoid rushing in to fill a conversation silence. I'll let it go on. Often, your customer will come out with the most valuable gems if you just wait and listen. We have two ears and one mouth for a good reason - use them in that proportion!

Why are we going through this effort anyways? Because it's well known we all buy with emotion, then we justify it with logic. Tap into your customer's most prevalent emotions, write them up in real words, and let her know you have the solutions to heal those particular emotions.

Conducting the interview, listening hard, and capturing all the emotions are just a few of the many tasks your copywriter does for you to produce significant marketing results. When hiring a copywriter, be sure to ask how he/she will find those emotions that match the benefits of your product or service.

If this crucial step is skipped, all you'll have is flat copy that lists what you offer. It'll either put the potential customer to sleep, or send her off to a competitor.

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Both Tim Altvater & Nancy Wigal are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Tim Altvater has sinced written about articles on various topics from Home Businesses, Affiliate Programs and Marketing. Tim Altvater has been actively involved with the homebusiness industry since 1999. Mr. Altvater has writtenseveral articles and training programs. Home Business Ideas. Tim Altvater's top article generates over 1600 views. Bookmark Tim Altvater to your Favourites.

Nancy Wigal has sinced written about articles on various topics from Marketing. . Nancy Wigal's top article generates over 1600 views. Bookmark Nancy Wigal to your Favourites.

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