The most comment type of landing page is a name squeeze page. The Name Squeeze page is design to capture the visitors Name & Email address. There are many different formats for a name squeeze page, but still to this day, one of the most popular and easy to set up is the - Above the fold & No graphics design.



Lets look at the in a bit more detail:

Above the fold:

Above the fold is a term used when all of the content of the website is viewable without the use of a side scroll bar. In other word all of the content can be seen without the user taking any action. This is a great technique and has been proven to convert at about 20%. The reason for this, is that is compiles to the 8 second rule - 90% of all visitors to your website will leave within the first 8 seconds. So, by having everything on display, (including the opt-in form) your visitors don't have to think, they know exactly what they are going to be getting. so they either signup or go away.

No Graphics:

Exactly what it says on the tin, No Graphics. By having no graphics on your landing/name squeeze page, you are limiting the amount of distractions that have the potential of drawing the visitors eyes away from the action step that you want the visitor to take. In this case, Opt-in to your form.

When I first start most of my landing/name squeeze page, I will use this structure. But, This is only a starting ground. I will constantly be split testing two landing/name squeeze pages together. this is a great way of increasing your conversion rates.

Split Testing:

Design two landing/name squeeze page, one will be your standard landing/name squeeze page and the other  will include an extra feature. The extra feature can be graphics, ling copy (No longer above the fold), Offer FREE gift and incentives, Different headline & what ever else you want to test, Only test one thing at a time. Then, by using a simply using Googles page optimizer, you can test which page will out pull the other page.

For this example, lets say you have added a header graphic.

The pages will be displayed page 'A' then 'B' then 'A' then 'B' then 'A' then 'B' etc. You can then easily see which page is giving you the higher conversion rate (by using Googles conversion tracker). The page that has the highest conversion rate is called the handler. This page stays and the other is deleted.

Then you start the process again, only this time using the controller against a new page. The new page will be exactly the same as then handler, but this time you would change the headline.

Conversion rates:

<10% - Tweak for improvement

15-25% - This is a good area to be in

25%> - Perfect.

I have personal run pages that have converted up to 40 - 50%, I also know of internet marketer that have pages that convert up to 70%. But, this is not common place for most people.

ere are two of my examples:
http://www.ebookscomputer.com - 30- 40%

http://www.ebookscomputer.com/Temp2 - 40 - 50%

Be aware that these landing/name squeeze page do not work for every industry. That is why you need to test, test and test again. Its those who test that get the outstanding results.

Good Luck!

Jeff Spires