• Does this person bring expertise I don't have to the business?
• Does this person share my values, ethics, and goals for the business? This is very important! You must not hesitate to bring up these issues in initial discussions with your potential partner. If your partner's idea of business is to get rich quick at the expense of others, you might want to reconsider. Discuss with the potential partner both your short and long term business goals and determine if they mesh with his or hers. Better you find out about possible incompatibilities before making any formal commitments. Ted and Bill were perfect partners, or so it seemed. Different areas of expertise, common goals, both had money to invest in the partnership. Because they were such long-time friends, they never talked with each other about issues that might cause problems in the future. They knew they had a good idea and worked well together and that seemed enough. Unknown to Ted, Bill was about to get a divorce. As female readers know, many men generally do not talk about personal matters, even among good friends, to any degree. Because of Bill's divided attentions, the partnership dissolved. Too bad, since altering the timing a bit might have saved the partnership and another good idea.
• If the partner is a spouse, does he or she share my same convictions about starting and operating a business?
• Does the potential partner share my qualities as an entrepreneur?
• Does this person have family or other personal problems? Be frank and ask the question! You are going to have enough problems with the new business and you cannot afford the additional stress that is brought on by non-business problems as well.
• How well do you know your potential partner? Like a marriage, you are going to be working together through good and bad times. Don't be too quick to get involved with someone who is just a casual acquaintance. Has this person been in a partnership before? How did it go?
Do not be quick to make a decision. An ineffective partner is much worse than no partner at all. When you have picked a partner, the next step is to formally (with the help of an attorney) lie out respective responsibilities of each partner. Plan to the extent possible, for unforeseen circumstances.
CAUTION. It is always hard to really know how someone - even a good friend or family member - will react in a business/partnership situation. If possible, work together on a project or two with your potential partner (before any partnership agreements are signed). This way you both can assess each other before a formal commitment is made.
Need A Business Partner
When starting or expanding a business, many owners wonder if they should form a business entity and, if so, which one they should use. There is a wide variety of information and "pitches" being made on the Internet regarding the benefits of certain entities versus others. When you cut through the flak, however, the primary reason for forming a business entity is to create protection from personal liability arising from your business activities.
It is well established that up to eighty percent of businesses will fail in their first two years. Many of these businesses, and probably yours, carry a high level of personal risk for their owners. If you are not using the correct entity for your particular business, you are going to be personally liable if the business fails. Do you want to expose your home, car and other assets? How about the assets owned by your spouse or their paycheck from a regular job? Selecting the correct entity for your business prevents such nightmares from occurring. More importantly, you can sleep at night knowing that the worst thing that can happen is losing your investment in the business, not your home.
Business Structures
There are a number of business structure options that exist in the modern corporate world. Following is a short explanation of the most common business structures.
Corporations
Corporations come in two basic forms, a "C" corporation and an "S" corporation. There are a variety of differences, but the central one is a tax issue. Briefly put, "C" corporations are taxed on their revenues and you are then taxed separately on any money you take out of the corporation. An "S" corporation “passes through” all taxes to the shareholders with the information being reported on your personal tax returns.
Regardless of the tax classification, a corporation is considered an independent entity from a legal standpoint. This independent status acts as a shield between the activities of the business and your personal assets. As a practical example, Kmart recently filed bankruptcy. The individual shareholders were not required to file bankruptcy and lost nothing more than their investment in the stock of the company. Forming and using a corporation for your business activities will have the same effect, to wit, your personal assets will not be wiped out if the business fails.
Limited Liability Company
A limited liability company, or "LLC" as it is better known, was a very popular entity choice in the early 1990s. LLCs are similar to corporations, but can be taxed as a partnership. In California, the LLC can have either one owner or two. Regardless of the number, these owners carry the legal title of "member.” The LLC provides a shield for your personal assets just like a corporation.
Partnerships
In my opinion, it is better to have died a small child then be in a partnership. Unfortunately, many business owners form partnerships and don't even know it. This occurs when they go into business with another person. If no business entity is formed, the law considers the business to be a partnership and treats it accordingly.
Partnerships are dangerous for one primary reason: a partnership does not provide any protection from liability and, in many ways, invites personal liability. Under well-established law, most partnerships are classified as "general". This simply means that all the partners are contributing to the administration and running of the partnership business. This classification can have grisly results.
In a general partnership, each partner is jointly liable for the debts of any other partner arising from the business. For instance, you and your partner go to a business dinner with a client. Your partner has a drink and then a few more. They then get into an accident on the way home. Each of the partners is liable for the damages claimed by the injured people. That means YOU! Even if you were not in the car, did not rent the car, never saw the car and don't drink!
Partnerships are a recipe for disaster. Stay away from them whenever possible.
Limited Partnerships
Limited Partnerships ["LP"] are perhaps the most misunderstood business entity. A limited partnership is similar to a general partnership, but allows a number of the partners to limit their liability by being limited partners. It is critical to note that these limited partners are restricted to simply making a capital [cash, content, equipment] contribution to the partnership. They cannot be involved in actively running the business. If they are, they lose any protection from partnership debts. Many limited partnerships end disastrously. If you are married to the idea of pursuing a limited partnership, you must do so in combination with corporations. That particular strategy is well beyond the scope of this article, but feel free to contact me if you wish to pursue a limited partnership.
Business owners should protect themselves by forming entities for their business activities. The real issue is identifying the structure that is best for your particular situation.
Both Eran Salu, Jd, Mba, Cpa & Rick Chapo are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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