You have your keyword report that says which keywords searchers are looking for when they search for your web site or your product line, nevertheless you may need some brainwaves to insert flavor and improve conversion. I have composed some words that I expect will inspire you.



Internet users don't see the same things following they are constantly exposed to them repeatedly. In online advertising banner blindness is the best known case. Internet users basically get used to banners that promote something that is not worth their time, therefore they stop seeing the banners after a while. The same thing happens with terminology that are used to make us do something.

Therefore, you have to change your action terminology from time to time to keep them working. The problem for most writers is that it is awfully tricky to change the terminology because of old habit.

I have made this list of actions terminology to facilitate you change terminology from time to time to keep making your web copy effect full.

Here are a few examples on how you can vary simplicity and colloquial vs. normal words.

Indicating Simplicity:

usual, with both feet on the ground, safe and simple, minimum, clean, natural, clear-cut, simple to, minimal, normal, definite, without a hitch, unsophisticated, unadorned, plain, unfussy, without ornamentation, precise, effortless, unpretentious, indisputable, unembellished, unproblematic, straightforward, unambiguous, unequivocal, sticking to the facts, ordinary, clear, smooth, straight-thinking, trouble-free.

A colloquial word is an informal, often entertaining word or phrase used in everyday discussion. When you use colloquial words, you draw your reader closer because you appear more familiar, more up close and personal instead of fare away.

Be aware that using colloquial words to much to the wrong market segment can have the opposite effect.

Use colloquial words that are understandable to most people with a reasonable familiarity with English. Here are some examples of normal used colloquial words that have found their way to mainstream online communications:

Colloquial vs. Normal words: twenty grand vs. $20,000, get a kick out of vs. enjoy, glitzy vs. ashionable, megabucks vs. a lot of money, blown away vs. greatly impressed, con vs. deceive, laid-back vs. calm and relaxed, come up for air vs. take a break, bent out of shape vs. become upset, blow a fuse vs. lose your temper, dough vs. money, honcho vs. boss, cool vs. great, keep your cool vs. remain calm, defect vs. glitch, make waves vs. cause trouble, bummed vs. depressed, has deep pockets vs. has a good source of money.