Your main outlay will be in time. Time spent learning all that you can about marketing a product on the internet. Time spent on finding a product that has appeal. If it has appeal to the masses, you can bet your bottom dollar that there are thousands of other marketers promoting it.



There is nothing we can do about that. What we need is a product that has appeal to a select group of people with a specific need. This is known as ?Niche? marketing.

What sort of niche do you aim at? Only you can decide that. What are you interested in yourself? There must be thousands of other people interested in the same thing, or something similar.

The various sporting activities all have their following. The major league sports are well covered but there are thousands of sports and pastimes that tend to remain in the background. They all have their adherents.

Who do you know who does something different from the crowd on the weekend? Think about it. Do they go to art classes? What about hill walking? Bookbinding classes.? Whatever they do, you can bet your boots that there are thousands of other people doing the same and they all have their own special needs. Even if it's only a book on how to do it.

You may be surprised that the majority of spare time activities are carried out in other countries as well, all over the world. On the internet you have a global marketplace. In the high street you have your local catchment area with perhaps only a few hundred interested people.

In a high street shop you are open to the public about eight hours a day. With the internet your shop never closes. The net never sleeps. Twenty-four hours a day. Seven days a week. All year round. Open to the whole world.

Now! Don't go jumping in with two big feet. Stop, Think, Do your research now. Before you get too excited.

Find that niche, Study it until you know all the answers. Find a niche that really interests you. If it does not excite you, how do you expect to excite your intended clients?

Join forums and discussion groups. Ask questions. Better still, answer questions. Every time someone in the group asks a question, do some research on the internet and find the answer.

The more answers that you can provide, the more your name will become respected by others in the group. The more research that you do the easier it will become for you to find the answers.

Soon you will become one of a select number of experts in your subject that everyone else looks up to.

You are not allowed to advertise within these discussion groups but as a rule you may have a small By-line that describes who you are and what you do. Plus a link to your website. That is enough to get your name known and trusted by those within your sphere of interested.

Discovering products of interest to your new-found niche will be no problem. The major search engines such as Google and Wanadoo will turn up every-thing that you need.

Remember: The more research you do and the more you study the market, the more you will gain in the long run. On the other hand , don't take research so seriously that you never get started.

If fifty million others can do it, I am sure you can as well. The market for niche products can never become saturated. There will always be another niche.

Copyright 2006 Homer Farey