internet of course brings a huge arena of marketing

opportunities for you. The ability to do business with people

around the world has now been made readily available through

a web site and email. It truly has leveled the playing field and

has provided ALL of us with the opportunity of taking our business

to the global level.

How powerful is that!!

While everyone is focusing on their "eBusiness" they are missing

the potential that exists in using off line marketing approaches to

boost their online marketing efforts.

Here are five things you can do to heat up your efforts.

Articles

Actually if you are already using Articles as a marketing tactic

for your on line marketing efforts, use the same articles for off

line publications as well. Publishers regardless of the fact they

are on or off line are ALL looking for good, valuable content.

Advertising

You know the effects that advertising on line can have for your

business. You already have an ad that pulls for you on line. Then

why not give it a shot off line and see if you can tap into another

possible market.

Again, with the local newsletters in your community and any small

business groups there are. Check out their rates and start using

off line advertising to generate some exposure from off line

sources.

Remember that you have to pay for this advertising so in that

regard, advertising in something that you can afford and afford

for a long period of time.

Networking

By attending a networking mixer you are getting the best of both

worlds. You get the chance to get out and break out of that bubble

AND you also get to spread the word about your business by talking

with others!!

Depending upon the format, many of these mixers are of a referral

nature. Meaning they allow only one business from each industry

and through each member's dealings if they find someone looking

for your service or product... then you will

get a referral to follow up on.

Business Cards

A business card can end up in more places than you can even

dream possible. They are a cost effective marketing tool. How

many places do you go to on a regular basis where you could

just leave a few business cards on a counter??? Now even if

you are an eBusiness owner you can still use this to your

advantage.

Here are a few things to consider when getting your cards done.

1. Do not go with black printing on a white card. It screams cheap

and newbie. If money is tight, understandable, but go for a colored

card stock with a matching colored print. It is still inexpensive and

it doesn't scream new, or "Herb Tarlick" marketing practices.

2. Include your business name, contact name, phone number, site

address, web site address and of course your address. If for

security reasons you don't want to include your home address

then that's fine. However, make sure you have ALL possible ways

for a potential customer to do business with you.

3. USE THE BACK OF THE CARD...what a waste of potential

marketing opportunities. So many people forget about this. A

business card is a mini- billboard...use it ALL. On the back you

could have a few tips and then the email address to your

autoresponder for them to get more info. I had an Accountant

use the back of her card by providing all the applicable phone

numbers to all the tax offices that a business owner would need.

Another client of mine is a travel agent and he included all the

1-800 numbers for the prime airlines and car rental agencies. The

idea is to make your card a keeper ;o)

Business Alliances

Ok, on line we refer to these as Joint Ventures, Business Alliances

is the same thing, but only the name has been changed.

Leverage yourself by finding another business owner off line,

where you can set up an alliance and piggy back each other's

marketing efforts. This one takes a little time and effort to set

up, but, once it is again you are tapping into prospects that would

never have found you otherwise.

There you go five quick tips and in some regards you can use the

same tactic in both on and off line marketing...so why not???