The Oreck vacuum cleaner began in such a way that many people did not even know about the brand. It was originally developed for hotels and motels, where the cleaning crew had been previously forced to carry bulky and heavy vacuum cleaners up stairs and from room to room. In order to help stop this, the inventor of Oreck came up with a vacuum cleaner that was much lighter. Weighing only eight pounds, this vacuum was marketed to various hotels until it began to catch on. From there, the Oreck vacuum cleaner was used in all types of hotels, from the inexpensive, budget ones all of the way up through the posh and expensive hotels that are found in some of the larger cities. Because of this, the hotel cleaning industry was forever changed by this style of vacuum. It made the work that the cleaning staff had to do much easier, and the individuals who did this type of work were also able to complete it more quickly, which was a large benefit to hotels which paid hourly wages to these individuals.



Eventually, the Oreck vacuum was marketed to consumers, as well. At first, it did not catch on. No one wanted to buy an expensive cleaning machine that was so light. People assumed that it was not heavy enough to be strong. They thought that it would have very low suction and that it would not hold up under pressure. This is somewhat strange, because the hotel industry is very demanding on a vacuum cleaner. However, this was the opinion of most of society. Many of the rest of the individuals had not even heard of the Oreck vacuum cleaner, indicating that it was not being marketed in the correct way. Marketing efforts were addressed, as well as a guaranty that stated if a person did not like the vacuum, the company would buy it back from the consumer without asking questions and without a lot of hassle. Slowly, this piqued the interest of some of the consumers who had very heavy cleaning machines and wished that they could have something lighter. Some of them took a chance on the Oreck vacuum cleaner, and word of how well it performed began to spread.

Once other people began to realize that the Oreck vacuum was a strong cleaning machine, it had good suction, and it was durable, it became clear that the company really could deliver on the promises that it was making. More people began to buy the vacuum, and very few of them had problems or requested the company buy the vacuum back. There are always going to be people who will not be satisfied with something that they have, but most people were quite pleased. Today, the Oreck vacuum cleaner is very popular. It is in many homes, and it continues to be used within the hotel industry, as well. Because of the popularity of the Oreck vacuum cleaner, the company has grown from a small business to a very large corporation.