A question that not a lot of business owners pay attention to.
Tell me, would you write to a person, whom you already had the first name for, as...
"Dear Sir/Madam"... ?
No, didn't think you would. But, that's exactly what the big sprawling corporations and businesses are doing.
Sad and shameful.
Losing potential customers... in a lightening flash!
So, exactly how would you flag down the people you're trying to reach?
Let's say you wanted to reach local residents in a certain geographic area to tell them about your new Dry Cleaning establishment and you didn't have their full names, what could we come up as an opening to get our prospects leaning in towards our written piece?
(This is an on the assumption that we haven't rented their names from a local list broker)
Okay, what if we start with..."Dear Occupant"?
Well, I don't know what you feel, but that sounds like a letter coming from the local Council office or a big blanket mailing done by a non-too savvy enterprise.
How about we go with simply... "Dear Resident"?
Okay, that's not bad. It has a little warmth to it. But, I think we can do better.
What if we try... "Dear Resident of Hampstead"
Alright, now we're moving in the direction we want. It has a little warmth, and it narrows down the target area, making the recipient feel part of a 'community'.
Okay, it's looking good. But, what if we try one last shot and go with ... "Dear Hampstead Resident Looking for A Great Deal on Their Dry cleaning!"?
BINGO!
Now that'll get the attention of your recipient, won't it?
Whether they take you up on your offer (and you'd better have a great offer, or the mailing would be really wasted) as soon as they get your piece, or whether they tuck it away in that special place, waiting for that time when it'll be needed, then you would have done your job.
(For the savvy and initiated, a second and third mailing to that sane target group, each one referring to the letter before, will see a bigger response than if only using a one shot mail approach)
So, what novel and warm ways can you come up with to address customers or prospects in your mailings and communications?
Practicing this easy-to-do-tactic can bring multiple rewards. If you're going to write a message, you may as well make it the best you can. Right?
People Just Dont Know
Like many of the words in the Indo-European pantheon, the word originated in Greece. Some say it means "to breath", while other sources claim it means "without breath". The latter is closer to what occurs in someone who suffers from sleep apnea.
Sleep Apnea: The Causes
There are two types of sleep apnea-one is obstructive sleep apnea and the other is central sleep apnea. The first, obstructive sleep apnea is the most common and occurs when the muscles in the throat relax. This results in the airway tightening and causes the breathing to stop. The brain then sends signals to wake you up and begin the breathing process again. Many people with this type of sleep apnea are not even aware that their sleep is being interrupted at night.
In some cases the brain doesn't send a signal to wake you up when the muscles in your throat tighten up and prevent air from reaching your luings. This is called Central Sleep Apnea. Your may wake up and remember later that you woke up. In obstructive sleep apnea, most people are never aware that they woke up and do not know that they have sleep apnea. In some cases, individuals can have a combination of the two conditions called mixed sleep apnea.
Sleep apnea can cause additional complications, as every time a person stops breathing there is a decrease in the oxygen to the brain and body. This can result in problems within the cardiovascular system.
Men are less prone to sleep apnea than women as we get older.
Symptoms Of Sleep Apnea
Individuals with sleep apnea are not getting a good night's sleep. They may wake up over 100 times every night and never be aware of it. One marker to remember for sleep apnea is very loud snoring. It is so loud, some would say that it could wake the dead. Another complaint found among the sufferes of sleep apnea is that they are fatigued and drowsy call day. Some may experience headaches and sore throats in the morning.
If any of these symptoms seem to be a common problem, a conversation with a physician is imperative. Do it pronto.. A physician can set up further testing to determine if this is what is happening and suggest some treatment protocols to help with the situation.
Well, my friends, that is the story on sleep apnea. Not a very pleasant situation, by any stretch of the imagination. Very bleak, to say the least. Remember, this is serious. Over one million individuals die from this condition every year. It is not a benign problems. If you think you have trouble sleeping, it needs to be taken care of immediately. Don't procrastinate. Do it now. Get help. It's a very treatable condition.
Both Nick James & Walt Brown are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Nick James has sinced written about articles on various topics from Internet Marketing, Martial Arts and Writing. Nick James is a UK based direct marketer and product developer. During the last 5 years Nick has sold in excess of ?1.6 Million Pounds worth of products and sevices online. Subscribe to his Free Tip Of The Week email at:. Nick James's top article generates over 40500 views. Bookmark Nick James to your Favourites.
Walt Brown has sinced written about articles on various topics from Bad Breath, Dry Skin and Skin Care. Notice! Sleep disorders? Find sleep disorders and apnea here. Expert sleep guru Walt Brown offers. Walt Brown's top article generates over 22200 views. Bookmark Walt Brown to your Favourites.
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