It has been normally observed that a majority percent of the callers are put on hold due to some or other reason during the day for few seconds till they are rightly connected with the desired person they wanted to talk to. During that holding session, the caller has used pass the time either with the blank time frame, being bored while waiting or a sort of music is being played from the other end where he has called which could be either ear pleasing or ear bursting and the caller has to bear with the either situation. Sometimes the phone machine would guide you what to do after you have called, it may offer you the choice of language in which the caller would like to listen the instruction offered by the telephone machine or it may ask you to get back to the operator if u don't get the desired person to talk to. The operator then would attend the caller and take his messages to pass on the right person when he would resume the next and so on. This becomes and endlessly lengthy procedure to convey your message and the caller feels that he has wasted lot of time for the unnecessary waiting.



The developing and innovative means of science has found some useful ways to fill up those boring session of being on hold with some constructive activities like playing soothing and ear pleasing music or the popular hit songs or the connectivity with the live radio telecast with either news or music. But the more effective use of this blank space has now been used to place a useful advertisement that makes the caller aware about the type of business, its brands, product range, and its work schedule during normal days and holidays, offerings of various trade and services, new launching of products and its edge on the market, information about the promotional events of the company, any promotional or discount schemes are offered by the business to attract more and more prospective clientele, about the easy access to the company premises, the address about its branches network and so many others things about the business or organization. This is very cost effective way to advertise about the business and the most beneficial step is that the caller can call at any desired time and get to listen those positive advertisings or information which is very vital for the growth of any growing or established business organization.

In other words, it would be wise to take the services of an advertising professional to prepare better messages for the on hold situation or to add creative hold music to amuse the callers. This professional music and message can add integrity and professionalism to the name of the company. The callers would feel better treated and can wait on the line for the longer duration with this mechanism. The care has to be taken to deliver an effective message that could generate some interest into the callers for the listening. It should be simple and convincing and should not take a long time to bore the caller. The latest innovations like mobile phones has a facility to send value added services by the service provider, this is the best way to send messages to all the users at the same time. The service provider is largely benefited by the advertiser or the business organization.