Now I suppose that there's not a whole lot wrong with term but it's not unusual to find that some women find the term a little offensive.
While the term is not disastrously offensive and there's no doubt that there are worse options that might have become the most popularly used term (such as bigger girls or fat girls) this "plus size" label isn't a particularly affirmative one. The reality is that it tends to create a negative feeling and certainly detracts from the sense of fun and pleasure of the shopping experience that we women love so much!
It's perfectly natural for women to enjoy the experience of setting out either on their own or with friends to shop for new and gorgeous things for themselves; there is something uplifting about the whole shopping thing.
Maybe we women should try to separate the way we look in our clothes from our sense of self worth.
It is indisputable that when a woman is wearing clothes that she feels particularly good in for whatever reason, she will radiate confidence and positive energy. This is especially true of "plus sized" women. When you are a fuller figured woman it's not so easy to find clothes that make you feel so good because the choices are so limited, but when she does find that outfit that fits and feels fabulous you will find that she positively glows.
Why then do so many fashion labels take the shine off this feeling by labeling garments on tags and neck labels with those awful "Plus Size" words?
You have to see those words often enough without having them invade your home space as well...i.e. in the laundry when do the ironing and every time you put the clothes on or take them off.
Some manufactures are coming to understand that while it's important for a larger sized female to know that she is shopping with a label that is focused on her body shape she doesn't have to have it thrust in her face. When was the last time you saw a regular size fashion store identify itself with the term "Regular Size" or "Average Size" fashion...I bet the answer is never.
In a world of political correctness surely we can come up with some more imaginative and inspiring terms for this group of women who have come to be identified with the "plus sizes" label.
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