Search Engine Optimization


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Red And White Hat

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10) Forum Contribution – This strategy allows you to place knowledgeable comments on forums that are applicable to your online business. You place a link to your site in the signature for positive back linking.

9) Business Blog – You can use a blog to enable your customers to view you as more personable, but the marketing aspect and back links are a positive “White Hat” strategy.

8) RSS Feed – This strategy can be used in list building and in syndicating your web content and blog posts to interested individuals. This allows visitors to know every time you have new content to share.

7) Site map – By creating a site map useful to Google and Yahoo you will find they have a much easier time mapping and applying appropriate rankings. You are simply helping to speed up improved site rankings.

6) Link Requests – Don't be bashful about sending out link requests to business acquaintances. These might be reciprocal links, but they don't have to be. Back links to your site have a significant impact on improved site rankings.

5) Request Site Reviews – Visit an applicable business forum and request visitors review your site and provide honest feedback. Learn what you can from the feedback and make changes, but also realize you have increased site traffic and left your site link for others to follow.

4) Directory Submission – Submit your site information to general directories. However, when it comes to more specific directories make sure to send your information only to directories related to your business.

3) Update Your Site – Do not allow your site to remains static. Search engines like new information. If your site always stays the same it will not give either your visitors or the search engines a reason to spend much time with your site.

2) Original Content – When possible supply as much original content as possible for your site. This is gold to search engines. They place a high premium on knowledge-based, keyword enriched articles. However, this is not a once and for all proposition. Routinely replace content so your visitor and search engines have something new to read.

1) Article Submission – The nature of free article submission sites can allow you to take new or retired content and make it available for other sites to use. This strategy is especially useful in helping other sites while improving your ability to gain highly strategic backlinks due to the mandatory link provision in free article use.

Hopefully this helps you understand a bit better some of the things you can do legitimately to improve your site rankings and market your website to your best ethical advantage using “White Hat” SEO principles.

Red And White Hat

SEO/Search Engine Optimization techniques are classified into two broad categories: techniques that search engines recommend as part of good design and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing. Some industry commentators/experts classify these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White Hat SEO and Black Hat SEO. White Hat and Black Hat/Black Hat and White Hat are two methods approaches used in SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.

An SEO/Search Engine Optimization technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. White SEO conforms to the search engines' guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.

White hat advice is generally summed up as creating content for users Generally, White hat SEO creates content for real users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical. White hat SEO is not exact like website promotion, but they are similar in certain ways.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. It tries to trick the Search Engine. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.

Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically either by the search engines' algorithms, or by a manual site review.

One infamous example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices/black hat SEO. Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.

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