For optimization purposes, rip down your frames and recast your site as a collection of unframed pages. A site that displays MLS real estate listings, for example, must create those pages on the fly from visitor input. Graphics can be fun, but Google gets nothing from graphics and multimedia, and a splash page is located at your most important address, the location at which Google expects to find a strongly optimized indication of what the site is about. Frames con fuse spiders, because each frame on a page behaves like a separate page in some ways.Google doesn't penalize for dynamic generation, but the spider usually backs off from these portions of a site, for fear of generating huge numbers of pages.



In this case, the page is an information source for local members of a dance troupe and is not intended to attract a wider audience. Keep each page on-topic and move related, differently focused content to new pages. Topical divisions are easier for Google to get a handle on, and clearer for your human visitors — plus they give you a chance to develop a robust network of navigational links. But occasionally, site-designing software can fool you into thinking that a graphic is text. Even if the page had a strong backline network, it would never get into the Web index because Google would be unable to assess its content or assign a PageRank.Google can't index this page because it can't read the words.

And the text in those navigation links helps Google understand what the pages are about.Ideally,these inched keywords are reflected in each page's title, meta tags, and the text of incoming navigation links.Google can sweep through a well-organized site in a flash and gain an extraordinary amount of understanding about it. Avoid creating wild goose chases in which visitors chase links down dead ends. Your site should be optimized according to overall concepts, and each page should have its own specially targeted keywords. The golden rule of optimization is this: do unto Google as your visitors would have you do unto them. Each separate and topically focused page has its own name and location, so your navigation links act as incoming links to those pages, helping establish them in Google. Eliminate unnecessary clicks. Through this entire site planning, never forget keywords. Keep life simple for the Google spider and your visitors.

As such, content design is closely associated with page design, which is likewise concerned with layout, the division of content, and the density of keywords per page.” Content authorship, certainly, but what is content design? Optimize each page according to the following principles:

_ Focus. Don't let any single page divert from its topic. Move extraneous information to another page.

_ Size. In the eye of Google's spider, the length of a page doesn't matter much. To a certain extent, the amount of content per page is a matter of design and anticipating the needs of your visitors. Divide the meal into well-defined courses. Design your pages as if you were serving an information meal to your visitors (and to Google's spider).