It is not enough to have an expensive website; you need to



get enough business leads out of your website. This will happen only when your

website gets listed on top in the search results pages of popular search engines

like Google, Yahoo, MSN, AOL, Alta Vista, etc. It is not that easy to get listed

on top or to get good rankings in search engines. It is possible only through

application effective search engine optimization strategies. One of the factors

that help a site's better ranking is backlinks. A website with a large number of

backlinks will have a better ranking in search engines.

 

If you have a number of websites that point to your website

by having a contextual link in their website then your site's ranking will be

high for those keywords for which you are linked. The importance of a site

increases with the increase in the number of backlinks. One of the ways of

creating backlinks is by having a relevant resources page. A resources page is

nothing but a page that provides your website users with the relevant resources

or useful links about related products or services. There are number of

advantages in having such a resources page in your website. Primarily, your

website users benefit by finding the related services through your website which

will make them come to your website again. For example a website like



http://www.apropos-conservatories.com that deals with glass designs for homes and

buildings will attract visitors who are currently looking for building material

or who are currently building something or who are looking for something related

to construction of buildings. By providing them with links to websites that deal

with construction of a building or building material such as blinds, lighting

etc., will serve as a useful resource page.

 

Secondly, when you include a link in your resources page

you can inform the corresponding website owner and request for a link exchange

and request them to place your link in their website. Thus you can create a

relevant link directory for the ranking benefit of your website.

 

When you create a resources page and a link directory for

your website it certainly will increase your site's ranking by the number of

backlinks it would have created through link exchange. Furthermore, it will also

drive traffic to your website from those websites. However, there are few things

that you need to pay attention to ensure the success of your link directory in

enhancing your website's ranking. It is not all backlinks that are useful; your

backlinks should come from sites with a decent pagerank. If you are a PR4 site

and if you get a link from a PR2 site then it may not be that useful even if it

is a relevant or contextual link. You might be risking your existing PR by

linking to such sites. In this example, you should link to a site with PR4 or

higher. Also, the linking page should be closer to the home page and your link

should not be placed along with hundreds of other links.

 

If you use your resources page effectively keeping in mind

the above points you will certainly be able to get good rankings.