Avoid Deceptive Subject Lines



Many email marketing attempts fail to produce any profits because they start off on the "wrong foot." For instance, if you're advertising a revolutionary skin care product, don't put "It Was Great to Meet You Last Thursday" as your subject line. Though you may have a better chance of getting through some recipients? firewalls, they won't appreciate your trickery and will probably press "delete".

Put All Information in the Email Body

Though you may have a fabulous .pdf or .doc file that you'd like to incorporate in your email marketing, resist the temptation to include it. Having an attachment of this sort will automatically send your email marketing attempt to "spam" files, meaning your prospects will probably never see your email at all.

Use Dynamic Language

In email marketing, as with all marketing, you want to capture your audience's attention as quickly as possible. Because you only have a few seconds to catch a reader's eye, be certain to use words that are active and practically "pop" off the page. Remember - if the email marketing piece doesn't intrigue, the person will simply move on to another email.

Be Short and Sweet

Have a lot to say? Then put your lengthy information on your website, not in your email marketing text. Most adults have a very short attention span, and they don't want to scour through an email marketing item for more than a minute or so. Include a link for the email marketing reader to click to send him or her to your webpage where more detailed information will be highlighted.

Practice Makes Perfect

Email marketing is a science, but one that's always evolving and changing. So if you don't get tons of "hits" the first time around, never despair! Keep trying, reaching, and exploring and you'll soon uncover the best email marketing techniques for your product or service.

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