Before using key words for your site, it is always better to check for the popularity of these sub theme keywords. Some or all of the tools mentioned in the key words tools section could be utilized to measure the popularity of these key words. SEO Services Delhi (e-fuzion) has set of 25 to30 keywords will be expanded to include singular-plural word combinations, juxtaposing the same words in a different combination, using synonymous, building on the list of words using thesaurus and a good dictionary. The SEO Services Delhi Company (e-fuzion) have the ideal set of key words/ key phrases is to come up with around 70-100 possible ways to of looking for that web site on the search engines. Research on these variations of the sub theme keywords for actually combing up with the combinations that are relatively unutilized for yet popular. At the end of this exercise SEO Services Delhi (e-fuzion) have the ranked list key words, which it can start optimizing for general observation and other nuggets. When using Google to check for the competing pages through the SERP house the key phrases in quotes. This will do the exact phrase searching for the phrase that we are optimizing for. Now to have a real feel of the actual competition chosen keywords. Another useful tip is to watch out for the ranking of the sub pages o the SERPS page. In SEO Services Delhi you find typically offline competition for the business and online competition are not equivalent. The client needs to be driven out of this mindset. On line the competition for us depends on the key-phrases that we choose rather than the competition chosen words. Yet another tool is Alta Vista ?PRISMA?. One can use refine search option of Teoma to arrive at more generic/Primary keywords. Another way of doing that could be through the DMOZ subcategory study. A higher occurrence of a sub page is suggests a lesser competitive key phase.