Over the past week, there has been a lot of discussion about the ?SEO is/isn't rocket science? debate. Although this issue has been around for years, the spark that brought it back to life can be traced back to the Search Engine Strategies Conference and Expo in Chicago. During the Search Engines Strategies Conference in Chicago, which took place from December 4th through the 6th, Jason Calcanis (the cofounder of Weblogs Inc) completely wrote search engine optimization off as a complete waste of money and resources. His philosophy is that if you build a clean page and great content, the traffic and rankings will follow naturally.



This statement caused quite a stir among not only the audience (which was primarily made up of a bunch of SEOs) but also the search engine optimization community as a whole. Angry blog posts were flying up left and right, and there was not a lack of great discussion on both sides of the issue.

At the beginning of January, Shoemoney made the statement on his radio show and blog that ninety-five percent of search engine optimization is ?super simple? and the other five percent is what really matters in the world of SEO.

After all this various discussion, Todd Friesen (aka Oilman) decided to write an excellent blog post to address all of these various issues. Although he does not update his blog very often, the posts he does write are always well thought out. This particular post helped to give the SEO community some perspective on this issue. Even though ninety-five percent of search engine optimization may be extremely easy for someone who does it on a daily basis, it is still a complete mystery to ninety-nine percent of the population. The purpose of his post can be summed up by the idea that instead of spending time arguing within the SEO community, we need to realize that there is an entire world full of people who probably don't even know what the term SEO means.