SEO Copywriting is a combination of art (the words) and



science (the math) resulting in website copy which produces

actual, not perceived results. Knowing the "math" and

"structure" preferred by the search engines is the first

component to successful SEO copywriting.

Knowing what keywords your audience is searching for, and

which keywords are making your competition succeed is crucial.

Forget about what YOU think -- it doesn't matter and no one

cares! Use a comprehensive analysis tool like Web CEO http://www.webceo.com/cgi-bin/go/clickthru.cgi'id=chrisconl

to strategize and track your results.

Divide your keywords up into three tiers, write them out

in three separate columns if you have to and see which

individual words "piggyback" on each other. Follow the

searcher's behavior, combine terms, go against the grain when

copywriting for SEO.

For example: You want visitors seeking "Google Page Rank"

You begin the process:

(1) Keyword Research

(Keyword Set, # of Daily Searches,Competition - # of indexed

pages)

Google Page Rank,

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