Thirty years ago cell phones didn't exist. Today, those who own them, nine out of every ten North Americans included, believe they cannot live without them. In fact, millennium babies and Generation X-ers have shunned landlines altogether and rely on their cell phone alone for communication, both as voice and text communication. How have we moved from a general luxury to a necessity. Cell phone companies have marketed their product in such a way that individuals cannot imagine living without them. We should all learn to market our home business service in the same way.



The successful service-oriented home business bases its success on three main questions. Owners have discovered a service that they do well, that they enjoy, and that others need. Overall, they have discovered the general concept of supply and demand for something that they love.

First and foremost, the home business owner examined his life and considered the services in his life that he does well. For example, maybe an individual discovered that he can write well. He always earned high grades in writing classes and was able to crank out a large, high-quality paper in a short amount of time when grinding his way through college. Whenever he had to write something for anything, he could do it in a matter of minutes as opposed to a matter of days. Thus, when he found himself disgusted with his cubicle-like-a-jail-cell job, he thought first of the things that he did well, and writing came to mind.

Secondly, the successful home business owner considered what he enjoyed. Maybe he liked writing letters for his family members that needed a letter to the editor written or that needed a legal document proofread. Maybe he spent his freetime journaling his day or writing creative stories for his children. If a person can find a way to marry a skill that he does well with a skill that he enjoys, then he has found a genuine possibility for a great career.

Finally, the successful home business owner assessed the public's need for the service that he loved and that he did well. Does the public need a freelance writer? Absolutely. Dozens of businesses need ad copy written well with creative and unique flair that draws consumers to their product. Web site developers need high-quality content. After assessing the situation, the home business owner discovered that he could easily do what he loved and what did well while making a living. Thus a successful home business was born.

Ultimately, the service-oriented business seeks to give to the public for a price. Those who can find a way to share their gift with the public find extreme satisfaction in their job, because they have improved somebody else's life and business.