CBC has just lambasted the product and its creator, Earl Mindell, stating that the the product's health claims (preventing/curing cancer) are false.



CBC Goji Juice Video

Should you worry if you're a Freelife rep marketing this product?

Here's a way to decide.

1. Are you using the product and do you love it madly?

Then you have little to worry about, because no one can take away your story.

2. Are there others, who are NOT selling the product (just customers, not reps) who love it madly and wouldn't be without it?

Then you have even less to worry about.

However, if the people promoting its virtues are mostly those selling it, with no customer base of non-sellers, this product (or any other) is already in trouble. Ask yourself: would you use the product if you weren't selling it?

Years ago I was running a Super Saturday event for reps who were marketing a certain health product in capsules. A group of reps from a competing company walked in on the meeting and announced that the product we were marketing had filler in it, and what did I have to say to that. Everyone waited for my response.

I didn't have any first hand information about their accusation, but I loved the product. Here's what I said:

"I haven't heard that, but if it's true, it the best product with filler in it that I have ever taken. For the past year, I've slept better, had more energy and had bettter digestion than I've had in the past 10 years. So it's pretty good filler, if that's what it is..."

Everyone laughed, the situation was diffused, and I took the product for another 7 years - AFTER I left the company - because it worked for me.

We don't know why some products work for some people and not others. Many products with millions in research actually ended up killing people - think Vioxx. Others that are just placebos have been shown to help people .

Ask yourself how the product has affected you and others who are not dependent on selling it for their income. Look into the facts and and hear out the company response. That can help you think through your decision about continuing to take it, or represent the product. For me, the fact that it helped me made the most difference.

Moral: Do not make promises or claims about what your product will do for anyone else. We only know how it has helped many others. Stick with those stories. Skip the predictions and claims. No one knows for sure what a product will do for someone else, do they?

When considering a product, the FDA suggests avoiding ones with undocumented case histories or testimonials and phrases such as:

* Miraculous cure

* Extremely beneficial

* Contains a secret ingredient

* Ancient remedy

* Money-back guarantee

* Shrinks tumors

* Cures impotency

* Revolutionary

* Scientific breakthrough

Source: U.S. Food and Drug Administration, U.S. Federal Trade Commission