There is nothing more frustrating than attending a silent auction fundraiser where auction items have been haphazardly displayed. Visually pleasing auction tables are a high priority! You want bidders to get excited about the
items you are displaying. Your goal is to encourage people to bid on items - not pass them by.
How you set up auction tables depends on the actual number of auction items and the amount of space you have to work with. Go out to your venue and physically pre-determine where you are going to set up silent auction tables. Do a configuration of how you want to place the tables and make sure you allow plenty of "elbow room."
It is wise to set up "mock" tables before the day of the event to show how you want the auction items arranged. When arranging mock tables, remember to place a bid sheet beside or in front of each item. Bid sheets are printed on 8 1/2" x 11" paper and take up a fair chunk of space on the table.
Collect or cut out 8 1/2" x 11" pieces of cardboard in case you need to "mount" a bid sheet, e.g., when displaying a picture on a wall, hang the bid sheet with a cardboard backing from the picture itself. The cardboard backing gives bidders a hard surface to write on. Use ribbon, raffia, or twine to attach the bid sheet to auction items. (Use a foldback clip to attach the bid sheet to the cardboard.)
Tables are normally 6 or 8 feet long and 4 feet wide. You can use both sides of a 4-foot-wide table to display items, as long as the tables are not pushed up against a wall. Use tulle, painted cardboard scenes, fabric, stars, shapes, etc., as dividers down the center of tables, to utilize both sides of the length of the tables.
If tables are pushed up against a wall, use easels, stands, etc., behind the tables or use the wall itself to display items, e.g., pictures and sculptures.
Depending on the number of items you have collected, you can either place items sporadically or sort them into specific categories such as food/dining, jewelry, spa/health/fitness, sports, travel, children, etc.
Drape fabric over your auction tables to make them look more appealing. Fabric stores will often lend you a bolt or two of material in exchange for a mention in your evening's program.
"Skirting" the silent auction tables is an alternative to using fabric. Hotels, restaurants, and golf clubs normally have an abundance of skirting and table linens on hand. Make sure you pre-arrange skirting and linens with the venue coordinator.
If you cannot get your hands on fabric, skirting, or table linens, use a roll of newsprint from the art room at the local school. Get students (or parent volunteers) to paint a theme on the paper and tape it around the tables. You can get creative with artwork, it all depends on your theme! (This idea is great when doing a school fundraiser. Get the kids involved!)
If using fabric or table linens, place small-to-medium sized boxes UNDER the fabric to make "display stands" for auction items. For example: a set of earrings would be more noticeable displayed higher than other items. It is also wise to keep "original" gift certificates with the event cashier(s) and display "mock" certificates in plexi-frames on the silent auction tables.
By using fabric, skirting, and/or newsprint, you not only make your tables more appealing, you create space under the tables for hiding boxes, bags, packaging, etc. (This space comes in very handy for volunteers' purses, water bottles and shoes from sore feet!)
People like to SEE and FEEL what they are bidding on! Never display items in their original packaging, e.g., take the toaster out of the box and put a couple slices of bread in it!
Auction items don't necessarily have to be placed on tables - utilize floor space, easels, room dividers, etc., when planning your layout. Get creative and arrange plants, furniture and other large auction items in groupings. (Make sure you have individual bid sheets attached to the items so bidders know they are part of the auction!) When displaying lamps, try to locate them near a plug - they look so much more appealing lit up.
Cello-wrapped wine, food, and spa baskets are great in auctions, although you don't want an overabundance of them. If it is difficult to see what is inside a particular basket, list the contents so that guests know what they are bidding on.
It is also important to ensure auction items are in good shape, clean, and in proper working order, e.g., batteries in the flashlight!
As a final touch place tea lights, sparkles or colored glitter on auction tables to help create a theme or enhance the ambiance.
After ensuring the auction tables are properly set up, it is a good idea to have volunteers man the tables. They will keep an eye on the bid sheets, ensure the bid increments are being placed correctly and answer any questions the bidders may have. In essence, the volunteers become the "salespeople" of the visually pleasing auction tables you have taken so much time and effort to set up!
Silent Auction How To
Prominent placement
Location is everything in real estate and it's just as important in silent auctions. One great place to feature your auction items is near your event ticket sales area because people are waiting in line and can focus attention on what's being offered.
Another good spot for locating display tables is just to the right after entering the main area because that's part of the natural traffic flow. Don't forget that once everyone has entered your fundraising event, you can also relocate the display tables from the ticket sales area to other locations inside.
Use attractive descriptions
Each item should have a full page description of what's included, what's unique about it, what it's retail value is, mention any restrictions or limitations, etc. Use bullet points and large fonts so that all signage is easy to read in dim light or from a distance.
Display well
Display clothing items on mannequins and if practical, allow people to touch and feel items of interest. Keeping things back behind the table doesn't do much to encourage bidders!
If the actual items aren't on display, as is the case with donated services or things that can't be shown, then by all means provide high-quality photographs. If possible, include people in the pictures holding or demonstrating the goods or services.
Featured items
Spotlight your most valuable items, literally and figuratively. Place your best items in the most visible, high-traffic locations possible. If possible, arrange for spot lighting to highlight the coveted prizes.
You can have a staffer stand near those items and talk them up with interested bidders. You can also use an accent tablecloth or backdrop for dramatic effect.
For instance, your featured item might be a vacation trip to Italy. Create an attractive photo montage on poster board and set it up on a pedestal flocked with black velvet and spot light it for full effect. Keep the bids rolling in by describing it in glowing terms to everyone who stops to check it out.
Create item bundles
Oftentimes, a bundle of goods or services will bring in more revenue than the items would if sold separately. Be creative in how you bundle things. For instance, place a variety of gardening goods and tools in a wheelbarrow and attach a big sign saying 'Wheel It Home!'
Make bidding easy
Don't forget that bidders almost always have something in their hands like a purse, an appetizer, a drink, etc. Make it easy for one-handed bids by taping down the bid sheet and description. And of course, provide a pen next to each auction item and attach it to the table with a string or chain.
Provide air time
Make sure your event emcee announces the silent auction items that are up for bids. Provide them with a cheat sheet where they can get information at a glance to use to whet the audience's interest. Do everything possible to actively encourage bidding including providing periodic latest bid price updates on top items.
Use a last call
Don't forget to make periodic announcements about when the bidding will end. Give countdowns of time remaining. And most importantly, issue a last call for silent auction bids when there's only ten minutes left for bidding.
Summary
Anything worth doing is worth doing well. Play up the fun aspect of bidding and do a good job describing and displaying your silent auction items.
Start off each bid sheet with an opening bid from staff or volunteers. Then have your event emcee promote the auctions by giving bid price updates and time remaining reminders.
Follow these silent auction tips and you WILL do well!
Both Pritpaldeep Singh & Kimberly Reynolds are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Pritpaldeep Singh has sinced written about articles on various topics from Property Investment, The Internet and Fundraiser. For more useful tips & hints, please browse for more information at our website:- http://www.auction-professional.com. Pritpaldeep Singh's top article generates over 2900 views. Bookmark Pritpaldeep Singh to your Favourites.
Kimberly Reynolds has sinced written about articles on various topics from Fundraiser, Fundraising and Fundraiser. Kimberly Reynolds writes for national publications about fundraiser events, conducting a silent auction , and charity fundraising. Find more. Kimberly Reynolds's top article generates over 9900 views. Bookmark Kimberly Reynolds to your Favourites.
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