When shopping for digital camcorders, several choices are available. Some of these options involve the products features, characteristics and price ranges. This objectiveness also exists when one is purchasing any product ranging from sneakers to furniture and from toys to SUVs. Another way that a type of commodity is differentiated is through the company that produces it. Today, Sony is one of the most trusted names in electronic equipment, which includes its line of Sony digital camcorders.

Sony was actually started with the name Tokyo Telecommunications Engineering Corporation. Mr. Morita Akio and Ibuka Masaru founded the company in 1946, and then changed the name to Sony in 1958. "Sony" is a combination of a Latin word that is the root of the word "sound;" the English word "sunny;" and the term "Sonny-boys," which in Japanese refers to a nerd.

The first significant consumer product that the company sold was an audio tape recorder that Sony put on the market in 1950. Sony is renowned worldwide for manufacturing the first transistor radio that can fit in a pants pocket (1957), the portable tape player known as the Walkman (1979), and the famous Playstation video game system (1994).

Right before the first Sony digital camcorders were released, the company made two groundbreaking camcorders. Sony introduced its Betacam in 1982. This camcorder was produced for professional recording via television. The initial units were analog, though the Digital Betacam was added to the arsenal of Sony digital camcorders, in 1994. Many of Sony's digital video tape recorders (vtr) can play back all of Sony's analog and digital Betacam formats.

In 1983 Sony's Betamovie, based on its Betamax format, became the first domestic camcorder. The compact video head drum of this analog camcorder was subsequently used for camcorders manufactured afterwards. Today's users of Sony digital camcorders would find the Betamovie to be bulky. In fact, one could not hold it by using a single hand, so users oftentimes laid the camcorder on their shoulder. Nevertheless, camcorders that followed the Betamovie were even bulkier, as Betamovie units lacked playback and rewind features.

Many Sony digital camcorders are offered on the market today. These fantastic products vary significantly in appearances, features, and price. The primary groups of Sony digital camcorders include: hard disk camcorders, dvd camcorders, hi8 Camcorders, high definition (hd) camcorders, minidv (digital video) camcorders.

Since its inception in 1946, the Sony Corporation has become a leader and innovator in the world of digital electronic equipment. Following the tradition of the Betacam and Betamovie, today's Sony digital camcorders connote the best of their company and the best of the industry.