If your email address reads yourname@aol.com or you@bell.com -



You are branding the name of your Internet Service Provider. Why

Should you do it? Your ISP doesn't pay you for it. Indeed, you

Pay THEM a monthly fee!!!

Quite likely you were not aware that you do have a choice here.

Instead of advertising EarthLink, GTE, BellSouth, or AOL, you

Can advertise and brand your own business and your own name.

In case you didn't know, here is how it works. For example, my

Own service provider is home.com -- but my e-mail program is

Configured so, that the address I use in my "from" field says

"wanda@loska.com". I can do that because my web host provides

Me with a forwarding service. That means, any message sent to

wanda@loska.com is forwarded automatically to my *home.com*

Account.

Don't think that you need to launch your web site to be able to

Do this -- even if you are not ready, you can use this feature.

I suggest that once you get a domain name, you set up a simple

Page like this: http://internetsuccesscoach.com/bizcard.html

-- But even this is not necessary.

To use your domain name in email address, you only need to have

a domain name and a decent web host. Yes, really. With domain

name registration costs as low as $9.95 per year, and with web

hosting fees around $15-30 per month -- can you afford NOT to

do it? I don't think so!

To register a domain name, you might want to use a special

name-find tool at http://BuyDomains.com -- it allows you to

search for the domain names containing your specific key words.

Excellent time saving device!

When choosing your domain name keep this in mind:

-> Select a name that is not only easy to pronounce and easy to

spell -- make sure that it spells the same way as it sounds.

-> Avoid hyphens, numbers and abbreviations to prevent future

confusion -- unless registering both versions -- for example,

I registered both domain names: EMailMarketingTips.com and

E-MailMarketingTips.com

-> Chances are that the name you really want is not available as

dot-com anymore. If so, select another, less perfect name, but

try to get dot-com before you opt for .net or .org -- or any

other extensions.

-> Make it is as short as possible. Yes, virtually all one word

domain names with dot-com extension are taken, but don't give

up too easily on two-word names. There are still many great

ones available.

-> Three, or even four-word domain names can be good too if

they are not too long. Make sure you count syllables as well.

If it is easy to pronounce and under six syllables, most

likely it is fine (my InternetSuccessCoach.com has 3 words

and 6 syllables for example)

Using your own domain name is not only cost-free branding tool.

In addition this type of email address adds instant credibility

to your correspondence and - even more important - your e-mail

address will stay the same even when you change your ISP (and

most likely you will, trust me!).