- Fundamentals of selling: Attention, Interest, Desire, and Action.

- To be effective, a sales letter must JUMP out at you. It must grab your attention with a compelling promise for the reader and then deliver on it. Keep it simple. Clever writing - customers will respond faster to short words and simple sentences.

Sales copy should rarely use paragraphs longer than three sentences. One and two sentence paragraphs work great.

- Building buzz on the web for a brand-new business takes real smarts, creativity and persistence, your marketing themes should emphasize trust, relationships and reliability.

- Use picture words as well so that people can easily visualize the benefits of your offer.

- When targeting Search Engine traffic, Google's self-service AdWords program charges a per click fee, similar to Overture. AdWords charges a $5 activation fee. In either case, $25 ought to last you at least one month, if you've carefully selected your terms. You can sign-up for Google's AdWords program via the URL below: Google AdWords, https://adwords.google.com/select .

- Help them by giving them an incentive to sign up to your mailing list, something that's going to make me want to take action. Then send me regular emails providing me with great information... insider stuff. Maybe things I wouldn't have known if it weren't for you.

- Watchdog services product is revolutionary. This service offered by Master.com for free will monitor your payment processing servers. It will send you e-mail message to your cell phone if a server goes down and will check it periodically, every 15 minutes. But you probably don't have the time for regular visits to the competitor's site. No problem at all. Use a service that notifies you. EldoS (www.eldos.org) , TimelyWeb and ChangeDetection.com have several ways of notifying you when your competitors information changes.

- Test your web marketing results and keep testing. Don't simply put a web campaign or series of events into place and move on. Instead, keep measuring results.

- Try low-cost experiments and then put resources behind what works.

- If you are serious about Web design, get a professional source editor, such as Dreamweaver, Ultra Edit. Learn CSS, RSS, Blogging, PHP. These are very useful when creating effective, fast loading websites.

- Toll-free numbers are key to your web business. You can buy a group of toll-free numbers. Use different toll-free numbers for different kinds of promotions.

- Send out e-coupons to your customers. Use different codes for various messages or offers. Then you'll know what cetches.

- Survey repeat customers. Identify the reasons your customers return.

- Send customers who have made no purchase in six months or more an email notification. Offer an incentive to buy and ask why they have not returned.

- Print your e-mail or Web site address on direct-mail offers or catalogs. Track the response.Mailing list: Overall, a good return on mass mailings to new prospects runs .1 percent to 5 percent. A 2 to 3 percent response is excellent.

- Find active Web design forums. The forums will provide a valuable resource and web communities provide you with great assistance in helping out with coding, css, html, javascript, etc.

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