• Get the word out to your customers about your services and products
• An easy way to keep your employees updated
• A way to allow interaction from your customers or employees
There are a few advantages and a few pitfalls to be aware of before you start. It is important that you lay out a plan and decide what the purpose of your blog will be. Decide how often it will be updated and keep to it. Blogs that aren't updated on a regular basis lose their advantage.
You may need more than one blog because the tighter the focus your blog has – the more effective it will be. Keep your blog on topic and don't allow it to range far and wide with your topics just because you can. If you want to stray from your major topic you may want to consider creating another blog on that topic.
The big advantage of a blog is the ease of use and the ability to be interactive. At the same time that interactivity needs to be controlled to keep your blog on track. Your blog needs to maintain a consistent purpose. Unfortunately, not all comments will add to the conversation you are creating on your blog so make sure you control the comments.
Worry less about the technology and more about the purpose for your business. Now if you are in the music business then adding sound clips and video may serve your purpose. Don't just add technologies because they are available add them because they improve the conversation.
Remember, that blogs are a conversation. Consider that when posting and adding content.
In summary – If you take the time to plan out your blog's purpose, how often it will be updated and schedule the time necessary to achieve this, you will find a blog can be a valuable asset to your overall business plan.
If you are not willing or able to do this then you will be disappointed with the results you receive from your blog.
Stimulus For Small Business
Because I am a small business owner and part of my job entails working closely with co workers, contractors and clients, I have to frequently share documents with all parties involved. Sometimes I am just unable to get a file to someone even though I try to keep abreast with the increase of bells and whistles available. The majority of the times I am trying to race against time and usually this would result in a "life or no invoice" scenario. Now and then I would ponder about my corporate days when I could do this with ease using the intranet. Things were a lot easier then. What is stopping me from having an intranet setup and what is the cost involved?
Some of the tech persons may be saying that it is ignorance that makes a small business owner ignores the availability of an intranet in their business. A next set of persons may know all about the intranet but worry about the price involved to implement the setup. Then lastly, there are some persons like myself who needed the intranet badly but was in the dark about its existence.
I was enlightened and amazed at a piece of intranet software when a fellow business owner added me to there intranet network. The application is superb; you can create a virtual office involving several users and also created storage capacities all of which you define. It has tons of options and the interface is very professional and sleek which your collaborators will surely enjoy working with.
All of the users on the intranet are given their own private working space and also have the ability to access a public working space. All of the permissions defined can be set by the administrator. Features include A Shared Calendar, Shared Contacts, Shared Task list, Shared Documents and a personal email account for each user. This makes an ideal working environment that your users will love and it will make your business flourish
I recommend that any company, whether large of small should have there own bespoke intranet network. Without this you are not only putting your company at risk, but you are also showing a potentially unprofessional side of your business to your clients. Instead of throwing your money away you should wisely spend it on intranet software, which could alternatively end up being the best investment you ever made.
Both Mike Paetzold & Musa Aykac are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Mike Paetzold has sinced written about articles on various topics from Credit Cards, Panic Attacks and Free Credit Report Score. Mike Paetzold is the author of "7 Tips To Make Your Word Press Blog Search Engine Friendly" and creator of the multi-media course. Mike Paetzold's top article generates over 8100 views. Bookmark Mike Paetzold to your Favourites.