If you are a website owner then you will know that one of the most important things is to get your website to appear on the first page of Google. This can be a complicated process particularly when you consider Google uses around 200 factors to rank your website. The aim of this article is to give you the 4 golden rules to high ranking.



Before you begin your search engine optimisation campaign you will need to select the words or phrases that you want to come at the top of Google for. It is important that you do your research here and select those terms that will give you the best possible traffic for your website. There are a lot of tools out there that can help you do your research, find one that works for you and do all your research in detail.

Supposing you have selected the best keywords for your website you can then begin your SEO campaign and below are the 4 main rules to follow:

1. Don't try and trick Google

There are many website owners that will try to get to the top of Google for phrases that are not really relevant to their website. This is not only very difficult but could be viewed as an attempt to spam Google. This is not a good idea as it could result in your receiving penalties from Google.

The most important thing to remember is that you optimise for relevant keywords. Will your website be of use to a person searching for your chosen terms? If the answer to this term is yes then your campaign is going in the right direction.

2. Let Google know what your web page is about

Google will go from website to website reading them and finding out what they are about. It is important that you set up your web page to contain your keywords so that Google knows these are your keywords. In order to do this there are several places you can put your keywords which will show Google these words are important to your website. The main areas are:

a. URL

b. body text

c. title tag

d. web page headers

e. image alt tags

Don't overdo it and add your keywords so many times that you get banned. As a good estimate they should only appear once in each factor, apart from the body text where they can appear 3%-5% of your content.

3. Get votes from other websites

Once you have a well optimised website it is important to get others to say your website is good. The easiest way to do this is to acquire links to your website from other website. Each link is seen as a vote for your website and the more votes the higher you will come. That is the basic idea but you do need to consider the quality of websites linking to you and the higher the quality the more important the vote.

The other important thing for your links is to get your keywords into your links. Google will read these keywords and if this matches up to your content it will confirm what your website is about.

4. Your website must have a good history

It is a good thing if your domain name has been around for a long time and has never used any tactics that Google does not like. If the history of your domain name is not good then there is a good chance Google will not like it and so won't rank it high. Before you choose a domain name make sure it has not been used by spammers in the past.

Follow these 4 golden rules and you should find that your website will rapid rise in the Google rankings.