Ten years ago two brainy grad students from Stanford created what has become a household name synonymous with the internet. Anyone who has ever looked for information with the internet has heard of Google. It has become so popular that it has become more than a website, but it's a verb. Instead of searching for information on the internet, web-heads now "google" what they want. Not only has Google turned into arguably the most popular search engine in internet history, but it has also turned into one of the wealthiest, thanks to savvy marketing techniques such as adwords pay per click advertisement through Google.



How does this work exactly? Businesses seeking to reach a broader audience on a shorter marketing budget simply visit the adwords website through Google. They sign up through Adwords and fill out the advertising information. Then they wait. Anytime one of the qua-trillion Google users' types in information relevant to that business owner's particular ad, the ad will pop up. Your ad will not pop up, if the information is not relevant. Google contrived one of the most genius concepts with Adwords, however. Businesses only pay for each clicks who might turn out to be interested in their business. Thus those who simply gloss over the business's ad will not cost the business anything. But those who inquire by clicking on the ad, those with the potential to become genuine customers, will be the ones the business pays for.

Furthermore, Google does not require a business to go into debt when people click like mad on its advertisement. In fact, the business can set a strict budget and bid for what they believe the ad should cost per click. Then Google will limit the availability of the ad according to the business's budget. Businesses pay only when interested customers click the ads and not when the ads appear. They pay when consumers click on the ad.

Some might wonder exactly how well Google's method of advertising has worked. Dozens of businesses attest to their successful marketing practices thanks to the pay per click method. This method has turned into one of the most viral marketing methods of internet marketing sales. Companies testify regularly to how much less this method of advertising has cost them and how much their business has grown because of this method. It's a no brainer for them to keep on advertising with Google's Adwords pay per click ads.

Google's popularity has made Googl's Adwords pay-per-click ads stand out. Currently, there's no problem with that. How often do we hear someone say, "I'll just Yahoo that when I get home"? Instead, we refer regularly to "googling" things, and we're not talking about how we look at them. Adwords is a form of e commerce marketing where companies have discovered that when they drop other avenues of marketing to focus on this route, their revenue goes up. As stated before, advertising with this method is a no brainer for those wishing to take their business to a global level.