Picture speak louder than words and therefore the front of the leaflet should include an image of good quality or a instantly recognisable logo. In other words an image or logo which makes people want to look inside the leaflet to find out more!



Some of the most exciting leaflet designs include instantly recognisable images which are synonymous to a particular industry or product they are portraying.

1. The Transport for London has an exciting front page image which incorporates vibrant colours depicting some of the capital's newest landmarks as well as images of various types of transport which will take visitors to explore these exciting places. The leaflet designers have not used photographs but have focused on a clear layout which is targeted specifically at tourists who may be understand written English.

2. Exciting leaflets advertising the London show ‘Billy Elliot' have been given exclusive stands at London's Heathrow Airport. The impact of the headline, with the incorporation of a half image of the young Billy dancing, along with booking details are seen by tourists as soon as they arrive in London, as such this exciting leaflet has had a positive impact on increased ticket sales for the show.

3. Longleat Safari park have not only designed an exciting leaflet they have their own bespoke leaflet stands to compliment the leaflets. This leaflet design includes the famous tigers of Longleat along with an image of a family and their phone number on the cover. This exciting leaflet design uses the power of imagery to grab people's attention very effectively.

4. The leaflet design advertising ‘Experience London' has used blurred front page imagery of the London iconic guards in their bearskin headgear to emphasise that London is a vibrant and fast place city. This is skilled blurred imagery not merely an out focus shot which effectively invites people to open the leaflet to see what is on offer.

5. The Royal Air Force ticked all the right leaflet design boxes with their leaflet. The simple title ‘Look Up' along with images of young children gazing skywards and the incorporation of the infamous RAF circular logo gave this leaflet design immediate impact to all who saw it.

A key point to remember when thinking of exciting leaflet designs is the formula AIDA-Attention-Interest-Desire-Action.

Attention: Make your leaflet grab people's attention by using high quality imagery and ‘shelf shout' titles. These are the titles which make people want to find out more about what is on offer.

Interest: Make the front cover interesting and informative without using blocks of written text.

Desire: Give people the desire to investigate your leaflet further.

Action: Include a call to action. This is what you want the people seeing your leaflet to do, quite simply to choose your leaflet from the rack rather than someone else's.

Include these four things on all of your leaflet designs and printing materials and you are well on the way to a successful leaflet design and advertising campaign.