This shift of focus is creating opportunities for entrepreneurs who create new businesses, services and products that enhance sustainability and improve people's lives.
In April of 2007, Gallup surveyed 600 small businesses, and what they found was very encouraging. The poll revealed that nearly half, 47%, of small business owners have already taken steps to become more environmentally responsible.
"Being Green" might help to attract and retain good employees, as one third of American workers surveyed by Harris back in March of 2007, said they would prefer to work for an environmentally responsible company.
However, 49% of these same small business owners who were surveyed, expressed doubt that their customers would be willing to pay more for environmentally friendly products.
It's important to understand that "Being Green" should be one part of your business's overall strategy ? after successfully demonstrating the value of your products or services to customers. If you focus a majority of your marketing efforts on "Being Green", but don't deliver quality in your core business offering, customers won't stay with you, no matter how good you are to the Earth!
Alliant International University in San Diego, CA has an offering in their MBA program called the "Sustainable Management" concentration. It includes 3 new courses: sustainable management, sustainable marketing, and environmental management reporting. This course of study aims to educate business students about what's being called the "triple bottom line" ? Profit, People and the Planet.
If you'd like to implement some simple and easy Green initiatives in your workplace, here are a few ideas:
1. Install motion-detecting light switches in conference rooms and bathrooms
2. Replace incandescent bulbs with compact fluorescent bulbs
3. Connect office equipment such as computers, copies and faxes to energy-saving power strips
4. Buy recycled paper and recycled toner cartridges
5. Utilize email communication instead of printing out memos on paper
6. When printing, reduce the size of your font and layout margins
7. Use the backs of single-sided copies as scrap paper
8. Buy recycled carpet or more sustainable hard-surface flooring
9. Ensure air conditioning systems are well maintained and have air filters changed regularly
10. Recycle old cell phones
Here's a great quote to remember by Marshall McLuhan, the Canadian professor and philosopher who lived from 1911 to1980:
"There are no passengers on spaceship earth. We are all crew."
Triple Bottom Line Sustainability
Today many areas of business have been taken over with dialers that greatly impact the bottom line of the business. But how many of us give real attention or thought to how the quality of their dialer impacts. Among the different business areas where dialer is used popularly are ? Insurance, Lead generation and sales, Mortgage and banking industry, Call centre, Professional services and Collections and Debt Settlement. Dialers are really helpful in speeding up the process of the business and maximizing their profit.
A best predictive dialer must be cost effective and easy to integrate and perfect for many industries. It makes contacts with large volumes of targeted people by and at the same time calling hundreds even thousands of phone numbers. And it has been so designed that it can statistically compute the possibility of a phone being answered with a live voice and the availability of an agent to respond and this is highly appreciating. All this has a great impact on the bottom line of the business that eventually results in an enormous increase of productivity over manual dialing.
Based on a wide range of statistical variables including the length of time an agent takes to complete a call, predictive dialer controls the number of outbound calls. They also identify engaged lines, fax machines, voice mail, automatic services and also remove those specific numbers from the list that do not yield any result after a specified number of attempts. Connecting successful outbound call immediately and routed to the next available agent saves a lot of time on both the sides that is the agents and the clients. Predictive dialer also works to automatically call back all those numbers that could be contacted in the first attempt. Predictive dialer that has been designed to handle both the inbound and outbound calls take full advantage of the contact centre yield by proficiently spreading the joint work of checking traffic and at the same time maintaining a steady volume of outbound calls. It could be said that predictive dialers are tools that can be used to achieve all sorts of objectives.
Predictive dialer thoroughly can monitor call center metrics, record the performance of agents, deliver the scripts that agents read from, report on the success of movement and impose agreement with legal necessities. Predictive dialers besides looking for campaign donations, generating sales leads and surveying opinions, are also successfully employed to inform the whole communities of an looming disaster such as a fire or a flood and also used to remind people of appointments and even remind the people to take their medicine. To ensure compliance which is a vital issue as the FCC fines offending companies tens of millions of dollars annually for failing to heed DNC lists, exceeding prescribed call abandonment rates, not maintaining adequate audit logs, calling too late in the evening and so on, here modern predictive dialers are very useful as they are capable of monitoring all of the prescribed variables required to ensure the same.
Both Laura Adams & Judith are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Laura Adams has sinced written about articles on various topics from Affiliate Programs, Cover Letter and Family. Laura Adams is the host of the popular MBA Working Girl Podcast.The show combines brainy business school theory with real-world business practice from her career as a business owner, manager, consultant and trainer. Subscribe for FREE to this top-rated sh. Laura Adams's top article generates over 110000 views. Bookmark Laura Adams to your Favourites.
Judith has sinced written about articles on various topics from Classics, Telemarketing and Software. Information about predictive dialers, predictive dialer and. Judith's top article generates over 2900 views. Bookmark Judith to your Favourites.
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