If you want to get qualified buyers you should be driving pay-per-click traffic to this landing page or this squeeze page. While this method worked very well until recently, Google changed the game by introducing a new rating algorithm for landing pages called “quality score”. What this means is: your landing page can be slapped by Google for lack of enough quality content.



If this happens to you, what It means is your landing page or squeeze page is not content rich or relevant to the traffic you are driving.

What is Quality Score?

The basis of a quality score is arrived by measuring the quality and relevance of your ad, the base price of your keywords the click through rates, the ad text and the landing page. As you see there are multiple different components that are responsible to determining the quality score.

The best way or the definitive way to overcome the quality score requirement is to drive paid traffic to a blog post. If you have a blog make a blog post with relevant, genuine and natural flowing content target for human eyes and drive Pay per Click traffic to that content.

A blog has a broader presence than a squeeze page. A blog can easily be published with good, relevant and natural flowing content. Search engines love them and blogs attract traffic.

As you go along, you can make changes to the blog post to increase the relevancy of the landing page. Most marketers who are starting out, to overcome this challenge drive traffic to a static squeeze page by stuffing it with kinds of key words. If you are using any software to do it, you are probably fine, but if you are doing it manually; it could involve a lot of time and the chances are you may not get it right at the end.

So the definitive way is to create a blog and make a blog post and then start driving Pay Per Click traffic using Google, MSN and Yahoo. Rich in nature and with right key words the content presents very well to Google. There are more specifics around this and in the upcoming articles I am going to share more specifics and insights how this is done. Now remember the best way or the definitive way to overcome Google's quality score requirement is by making a quality post in your blog and capturing emails from the blog post directly.

This leads to further possibilities. Can you make a post on site such as hubpages.com, Ever. com and drive paid traffic to those post. The answer is YES.

Make sure that the platform on which you post the content support optin-box placement. Otherwise you would lose the whole essence of this exercise, which is to capture the first name, last name and email of the visitor.

Have a blog, but struggling for traffic? In my “Fast Blog Traffic Report” I reveal some proven, seldom revealed in public kind of techniques to driving massive traffic to any blog.