But first, I thought you might be wondering, "What exactly is a blog and how is it different from a website. Now that I know the answer, I've found that it was quite obvious all along. The difference is content.



Blog is a word that came from the combination of the words "web" and "log". Blogs do not need eye-catching layout or unique design, like a website does. Blogs are driven by words.

That poses two huge benefits for network marketers. First, a blog, though a lot like a website, is easier to set up and maintain, because the layout is simpler. Secondly, the search engines love the density of words in them!

Because the articles and dialogues on a blog usually center around a general topic, like network marketing, or health and wellness, they are by nature keyword rich. The result is that blogs have an automatic way of drawing the search engines' attention, and thus, attracting prospects.

Another thing the search engines love about blogs is that they are perpetually changing. Where websites remain static for given periods of time, Blogs are frequently updated as new developments occur or new thoughts are posted.

That may sound like a lot of work, but it doesn't have to be. If you are currently sending follow-up emails to your leads list, you can also post them to your blog. Do you send encouraging messages to your sales team? You can post those as well. The people who visit your blog site will find those messages informative and uplifting too, because they have already been drawn by your subject matter. New findings and tips are great things to add to your blog, as they uphold the principle of giving before you expect to get, a cornerstone of attraction marketing.

Once your prospects get a taste of the value you provide, they will want more, and won't hesitate to give their contact information when they reach your lead capture page. Why is that? Because the authoritative content, documented business experiences, and helpful hints they found on your blog have already sold them on you!

Once set up, a blog works continuously to build your prospects list and bring new people into your business. It is working even when you are relaxing, and because it does the prospecting for you, you will have more time to work on other valuable aspects of your mlm.

A blog can also be used to monetize your prospecting, particularly if you are involved in affiliate programs you can promote, such as the Renegade system. Renegade University can show you, click-by-click, how to set up your blog from scratch, with affiliate commissions available for referring others.

Find out for yourself how a blog can drive traffic your way and bring qualified prospects to your network marketing business. Smart social marketing, with a value-packed blog at the core, will bring a steady flow of qualified prospects to you and your business.