The future is looking good for those entrepreneurs among us, who are new technology literate. Almost everyone in developed nations has access to parts of the world previously untapped as a customer resource. With the rise of 'Chindia', as China and India join the global e-commerce revolution, we can sell our products and services to billions more people than we could even as recently as ten years ago.

A clever way of exploiting these new markets is by generating good communications materials. That's to say, if you can understand the language of a certain culture that you'd like to market to, chances are, they'll be more receptive to the idea of buying your goods. However, not many of us can understand more than a couple of different languages – that's because our knowledge and experience may lie in the generation of business opportunities and via the provision of goods and services – not in learning a range of complex linguistic systems. That's why many of us instead look for help through the services of a translation company, which generally employs a large pool of professional language specialists ready and qualified to carry out translations aimed solely at businesses.

Investing in employing the services of a translation company is a good way to increase your income in the future, when you think of the number of individuals you can then reach with your wares marketed in the language of your intended audience. These days, the proliferation of personal computing, and the explosion in numbers of computers used for business, means we all have a fantastic opportunity to become modernized and global in our business methods.

Let's take Thailand as a case study, because in Thailand, growth is happening quickly. Estimates by the World Bank and others show the number of Thai Internet users just about tripling within the first five years of this century, to at least 13% of the country's population. In particular, Thailand's mobile phone usage has grown by a whopping 740% in the 2000-2004 period. That's a sign of the population's willingness to embrace new technologies. The CIA database says that over 35 million people currently use mobiles and landlines in Thailand. No wonder e-commerce spends in Thailand grew from US $3 million in 1999, to US $ 1.2 billion in 2003. In fact, experts estimate that Thailand's e-commerce industry is growing steadily by 4.5% to 5% value per annum.

With these kinds of statistics floating about, who doesn't wish they could enter such a needy new market? But with the competition growing as fast as the economy, getting the marketing right is fundamental to your success. One key aspect of that marketing is garnering the expertise of a world-class translation company.

Today it may be easier than ever to start and run a global business, but continuing it successfully means you have to be crystal clear in your communications. You should have the kind of backing that allows you to inform the public about your wares. Most of all, you should do it in a manner that makes people want to buy your goods. Without employing the services of a translation company, you'll be at a huge disadvantage in today's expanding global marketplace. Invest now, and reap benefits in future!