The 2 fundamental methods of achieving this are known as on-page and off-page optimization. Search engines (SEs) visit sites and rank them on the basis of the keywords employed. On-page SEO is keywords SEO, aimed at getting the best rankings for the keywords used, for the written copy on the website, and in addition, the heading, synopsis, etc. Off-page SEO seeks to draw inbound traffic to your site, from a large number of inbound links -- the text duly keyword optimized -- on different webpages.



This article (ezine) takes a close look at 4 reasons you need to get well-versed in SEO basics, and use it to your advantage:

a. Listing: The higher the ranking, the higher your website will be listed; people looking for information normally overlook search results further than the initial 2 or 3 pages. For instance, in case you fall in page one, people coming to your site, and your revenue will possibly grow enormously (as opposed to the 2nd or later pages).

b. Competition: You ought to appreciate that competition will be constantly striving to improve their search engine rankings, and get their websites listed as high as possible. There is a chance then of your rivals making more money as compared to you, posing a threat to your survival.

c. Quality: Google and other SEs go to websites and give them a rank keeping in mind the quality of text which has undergone search engine optimization. So, a better keyword search engine ranking will give an indication to web browsers that your internet site has first class content, and lure them to it. By the way, those sites having the best of content in all areas are known as 'authority sites'.

d. Popularity: A better ranking, in addition, is an indication that your internet site is well-liked because it draws visitors by means of a plethora of superior links drawing traffic from other sites.

Therefore, following SEO fundamentals will assist you in getting a lead on your competition.