There are more television sets in the United States as there are people. With a statistic like this, it means that there is basically a television in every household in the country. That number allows for a big market for advertisers to bring their products across. This article will examine the different ways in which television advertising is effective. It will look at the fact that television being a visual medium it has an advantage over other forms of advertising. It will also take into account the fact that the short amount of time that the television ad is it will have to “wow" the viewer to make sure the product sells. Finally the way people love television it is sure fire way to sell the product.



Visual medium can entice, attract and play into what people like to see. This gives television the advantage over the other mediums. They can play into various psychological factors and this can help the sale of their product. Many people enjoy reminiscing about their childhood and one way they do this is by seeing images that remind them of their youth. Television ad’s can play on this by associating certain products with a childhood sequence, tying the viewer to the product by way of the childhood memory.

The human attention span is relatively short and advertisements are the perfect way for advertisers to bring their product to the masses. 30 seconds to bring the point across means the advertiser needs to make the viewer know about the product, want the product and then decide to go buy the product. With television they have the power of moving pictures and can come up with any scenario to sell the product. Visuals sell, that is why a person will eat something that is presented nicely as opposed to something which looks disgusting.

People’s love affair with the television will always ensure that there will be a market to sell to. Many people do not enjoy reading while others need to see something to be entertained, this means the television ad’s will always be there and continue to play a part in the lives of countless Americans.

In the end television will always win as being a more effective medium compared to radio or print advertising. Radio lacks the visual which television ads posses. Print has the visual aspect but the lack of sound and moving images make it