As well as the obvious things like ensuring the customer receives their ebook in good time and has a speedy trouble free download many sellers fail to recognize the potential for a backend income from this part of the sale.



This is perfectly demonstrated by many sellers choice to send their ebooks in either of these two ways:

1) as an e-mail attachment. Delivery via an e-mail attachment isn't a good idea in the first place because some people don't know how to open an attachment, your outbox will be constantly full because of the size of e-mails you're sending and if your customers inbox is full they wont even receive your e-mail!

2) A direct link to the zip file in an e-mail. This is also a bad move because like attachments you won't be able to offer any further services to the buyer.

At the end of the day the most effective and profitable way for the buyer to receive their product is via a download page.

If you haven't already you'll need to sign up to a webhost so you can create a download page under the domain name of your choice like. This looks very professional.

In order to get the buyer to your download page once they've completed payment you can either manually send them an e-mail link which redirects to the page or take the much more effective option of signing up to a digital delivery service like e-junkie.com which will either instantly redirect the buyer to your download page on completion of payment or send them an automatic pre-written e-mail which contains the redirection link.

But the real clincher is what you put on the download page itself!

At the start you want to make sure you thank the customer for their order in 2 or 3 sentences. This keeps the transaction as pleasant as possible and if you've sold the ebook on eBay those words will go a long way to ensuring you receive positive feedback.

You are then left with 2 choices, either you can choose to insert the download link now or leave it till further down the page and hit the buyer with some incredible offers beforehand. I personally prefer the latter.

You can advertise some of your higher priced products giving the buyer an option to purchase more before they download but if you don't like the idea you could always advertise someone else's product as an affiliate! Go to clickbank.com and choose from over 100,000 products (preferably one that complements your ebook well) and earn commissions up to 75% on any sales made.

You need to be capturing e-mail addresses to build your mailing list and your download page is perhaps the best place to do it. Offer something of value for free then add an opt-in box and before you know it you could have a customer for life!

It's also a good idea to include some Google ad's at some point. Open up a Google Adsense account by clicking on 'Advertising Programs' on Google's main page and this allows you to list text ad's (relevant to your content) for free! You'll then be paid each time anyone clicks on these ads and it's a great additional income source.

After each of these marketing Plug-In's clearly mark out the download link for your ebook and leave relevant download instructions. Then include a link back to your website and leave your contact details.

So, if you're just not making enough money selling ebooks or need to open up an additional income source you need to take advantage of the post sale situation, you need to make a well structured download page!