It is well known fact that one of the goals of the trade is to buy an item at the lowest possible cost and then to sell it at the highest possible price. That sounds simple and obvious. The same stands for every other activity within the company. Every activity that can be done with less expense can increase profitability of the Company by reducing input costs.
But when the organization is large, or when people are not aligning between each other, then the "Silo" thinking syndrome occurs. The Silo thinking is typical for the bigger organizations, but it can appear in every organization. The Silo or Functional thinking seems productive, effective or cost efficient from perspective of a single function/department, but is totally opposite for the common benefit of the whole organization.
Example 1:
Beverage Company is importing sugar in a quantity and shipment dynamics that is larger than usual. As we know, the sugar is one of the main ingredients of the soft drinks. The annual quantity of sugar ordered is 12% larger than planned annual production. The Quarterly dynamics of production and shipment dynamics is as follows
Sugar in Production:
Q1-14% Q2-26% Q3-33% Q4-27%
Sugar Import:
Q1-16% Q2-33% Q3-32% Q4-19%
The Sugar is bought at this quantity and shipment dynamics, since the price was more favorite for this quantity. Also, the sugar is more expensive in stock market in Q3 than in Q1 and Q2. So the plan is obviously OK.
But, in this situation there is the surplus of sugar in stock that needs to be placed in warehouse. The usual warehouse space dedicated for sugar is up to 1.000 metric tons. With the new setup, the company will have stock average quarterly surplus as it is shown:
Sugar in stock ( mt ):
Q1-1.050 Q2-1.850 Q3-1.550 Q4-1.250
Obvious that the Company needed to rent extra warehouse for surplus sugar, what created additional costs. In fact this situation depicts what is usual Postponement of cost in the company that is Silo-Thinking oriented. Fortunately, the saving on sugar was significant enough to cover extra warehousing space. The saving on sugar was €80 per metric ton, while warehouse and additional cost per excessive ton was €12. So, the ultimate saving per sugar metric ton was not €80, but it was €68.
In this case the company was still making more money than before, even after a lot of internal conflicting among departments about who should pay for the warehousing cost. Should the Supply Chain pay the extra warehousing cost, or Procurement that bought cheap sugar?
Example 2:
Another Soft Drink Company after analyzing different options in production cost saving decides to use thinner ( and cheaper ) wrap film for pallet. The pallet of product is composed of certain number of cases placed on a wooden pallet. Everything is then fixed by wrapping the plastic film around.
Of course, for the company that sells a millions of cases annually the decision to use 45 nm wrap film is €1,2 cheaper per pallet than with 65 nm wrap film. This initially meant to be a perfect example of a clever saving.
Unfortunately, the problems in warehousing appeared soon. The pallets in warehouse are placed one on top of the other. There are other methods ( racking ), but this method is the cheapest, since it not requires any investment. Usually, the pallets are stored in 3 layers. But, with this weakened wrap film the pallets lost some stability. This was reflected by the sporadic collapsing of lowest pallets. This was a problem from many perspectives: safety, cost ( € 400 per pallet ), customer satisfaction, ... Afterward, the decision was made to store pallets in 2 layers only. After this situation is settled, there were no more pallets collapsing.
But, on the other side the problem appeared. As the season was approaching, the warehouse was quickly become full, since the capacity was reduced by the decision to store pallets on 2 instead on 3 layers. The solution was to rent an extra seasonal warehouse. Finally, someone asked about what caused this problem in first place.
Indeed, what was the cause? It was the new wrap film that changed procedure in storing the pallets. And what was the result? The warehouse "shrinks" by loosing the 3rd layer of pallets.
The Analysis of problem showed the following facts:
- New Wrap Film saving is €1,2 pallet
- Warehouse cost per pallet is €3 per pallet
So, at the end the Company was loosing money by introducing cost saving in production, because that caused increase of warehousing costs. Saving of €1,2 caused additional €3 through Postponement of cost. The solution was to use old Wrap film for those products whose stability on pallet was jeopardized by thinner film.
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The fastest way to get your internet marketing career going is through affiliate marketing. Affiliate marketing is cost effective because you do not have to come out of pocket to join most affiliate programs. Besides marketing your affiliate product, the only other obstacle you may face is knowing how to choose a good affiliate program. There are several several components in choosing a solid program, so today we'll dissect a few of them.
The first thing you must be certain of before venturing into affiliate marketing is what niche market you want to pursue. The process of choosing your niche is very important because you do not want to venture into a market that is too competitive or one that is not in demand. A good solid research will prevent you from picking an area that is not profitable.
Once you have picked out your niche, your next step will be to choose a marketplace that has a wide variation of products related to your niche. For example if you are interested in promoting products to internet marketers, than Clickbank, PayDotCom, and Google will be ideal. The more choices of different products you have to choose from, the more chances you will have to succeed.
When choosing a program, you must take into account the programs terms. Some programs pay 30% on commissions while others may pay as high as 75%. There are also some affiliate programs like Implix that pay lifetime reoccurring commissions on all sales. Make sure that the program and the product you choose is one that you feel comfortable with. The more comfortable you are with a product or program the easier it will be for you to promote them.
Another important thing to remember is to read the terms set forth by any affiliate program. There are many different terms that are absolutely mandatory that you investigate before joining any program. You must make sure you know if your affiliate program has cookies enabled and for how long. What this means is, if someone visits your affiliate website once, will you get credit for it if they return 3 months later to purchase? I personally prefer to join programs with at least 3 months of cookies enabled, if not you could be losing a lot of your hard earned commission.
If you are planning to use your affiliates products landing page, than you should also take into account the effectiveness of the affiliate site before promoting that program. The importance of a good landing page makes a great difference of whether you make the sale or not. If you absolute feel that the product has great possibilities but the landing page is garbage, you might want to create your own affiliate site for that product.
Last but definitely not least is the payment structure. Besides knowing what percentage of the sale you will receive, it is also important to know the frequency of payments. Some programs pay biweekly, monthly or even quarterly. Other programs have certain caps before they can actually send out a payment. A cap varies which each program, but for the most part, they are usually somewhere around $50 and up. If you have not reached the cap, then you will not be able to request a payment.
Affiliate marketing is the by far one the best money making tools on the internet. It really makes the phrase "getting something for nothing" true when it comes to cost, but there is also some work involved to prevent failure. Taking the time out to do research on your program selection will help in ensuring your success.
Both Laurus Nobilis & Marc Marseille are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Laurus Nobilis has sinced written about articles on various topics from Finances, Careers and Job Hunting and Strategic Planning. Laurus Nobilis has 11 years of experience in FMCG business. He has been working primarily in Sales and Supply Chain. Since 2007 he is running the http://www.biz-developm. Laurus Nobilis's top article generates over 12100 views. Bookmark Laurus Nobilis to your Favourites.
Marc Marseille has sinced written about articles on various topics from Aging, Computers and The Internet and About Web Hosting. Marc Marseille is an internet marker with several websites across the net providing valuable resources to many. If you would more information on affiliate programs, you can visit. Marc Marseille's top article generates over 14800 views. Bookmark Marc Marseille to your Favourites.
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