Once you have several products or services that are selling quite well, your customer will begin to ask if you will permit others to use your product as the basis for training that they are doing. Or, if you are doing training or consulting, you may be asked if you'll train others to be a trainer using your system.
This is the perfect opportunity for you to consider licensing your content or program. You've only got so many hours in the day, and if you have others delivering your content and/or requiring the purchase of your materials, your business will grow exponentially as a result.
Here are some issues to think about as you consider licensing your content to others:
1. What will you charge for a licensing fee? Will it be a one-time fee or something that has to be renewed periodically, like on an annual basis? Or, do you base it on a percentage of sales?
2. Will you charge a royalty for each product sold or per participant in a training session? What systems do you need to put into place to ensure that you are being compensated appropriately for each sale? Does the fee increase when the sales volume hits a certain level?
3. Is the licensing exclusive, i.e. pertinent to a particular project only, or can it be used at the licensee's discretion?
4. How will you ensure that your content is being delivered appropriately? Do you require each licensee to go through training? Is that an additional fee that you charge, or is that a part of the initial licensing package?
5. What are the requirements for your licensees to purchase any materials for a licensed training (CD programs, ebooks, etc.) through you, or if the materials are available through other sales outlets, can the materials be purchased elsewhere? Do you offer the materials to them at a discounted rate?
6. Can your licensees modify or alter your program or content in any way to fit the needs of various target markets? If so, what are the parameters for doing so? Does the modification need your approval?
7. Can your licensees adopt any part of the name of your licensed product into their business name in any way, or into a domain name for a website?
8. In what ways do your licensees have to display your logo, trademark info, or contact information for any products or training they license from you? What are the standards for usage of such information?
9. What are the grounds for terminating a licensing agreement?
10. What actions must be taken by both you and the licensee in the event a license is terminated?
In the process of drafting your licensing agreement, I would strongly encourage you to hire an intellectual property attorney who has experience in licensing products or programs. S/he will tell you where the holes are in your agreement, and make suggestions for other issues you need to consider.
Licensing your programs or products is a great way to get the word out about what you do, and have others (your licensees) pay you for the privilege of distributing your info around the globe. Take a look at your products and services with a discerning eye. Which of them could you license to others today?
Copyright (c) 2007 Donna Gunter
10 Questions To Ask Your Boyfriend
Whether you are an experienced investor or just a beginner, you should always beware of the guru who read a couple of books and armed himself with some general information. I'm not talking about the book and tape salesperson here, but rather the realtor, wholesaler or self proclaimed real estate specialist who is trying to sell you an investment property. Whether you're buying a property or going into business with someone, you should always do your homework.
In this article, the first of two parts, I'll offer some of the questions you should ask anyone before working with them.
1) Are you, yourself, an investor and how many properties do you own in the local area? If they answer "none" or say they just rent an apartment, run!
Watch out for the slick book and tape sales people who don't own any investment property and know nothing about the local market. They will take your money and run. I met a new investor last year who had paid over $5,000 to attend a two day seminar taught by a guy out of California who knew nothing about the Atlanta market. Nothing good can come of that. Deal with locals who not only know the concepts but can help you find the right properties to invest in.
2) Can you provide me with a list of bank owned and foreclosed properties in my area?
If they can't provide this, run!
If they can provide you a list, pick a property on it and ask this next set of questions.
3) What's the property's tax value?
This is a "DUH" question - if the Realtor or Investment Specialist can not give you the assessed value of a property, they need change careers. You would be surprised by the numbers of "PROS" that don't even know where to start to look for that information.
Generally, the tax value or the accessed value put on a property in Georgia is typically 10 to 20 percent below the market value. When I start my search for possible deals, the first thing I look for is properties priced below the accessed value of the property.
Example #1
List Price is $200,000
Accessed Value is $220,000
This might be a possibility because I estimate the Retail Value of the house to be 10% higher than the Accessed Value or $242,000.
Example #2
Just reverse #1 - list price is $220,000
Accessed Value is $200,000
I probably would not consider this house because I estimate the Retail Value of the house to be $220,000 - no deal here!
Remember tax value is only one of the factors you should consider before buying a house but I consider it a good starting point. If someone is trying to sell you a property and they can't provide tax value, it could be they don't want you to know.
4) Can you give me a list of comparables in the area?
Another "DUH" question. Most Realtors can pull a Comparative Market Analysis (CMA) which will show the sales history for the past year to include the following categories: Sold, Expired, Under Contract, and Active Listing. Additionally, the Realtor should be able to provide a Area Market Analysis (AMS) which will provide the average Days On Market by category.
5) How many days has this property been on market (referred to as Days On Market, or DOM)?
If their reply is “I don't have access to that information": run. Any Realtor should know that information is available but finding it is the trick. Keep in mind the length of time the property has been on the market does not coincide with the foreclosure date. It could take 30 to 60 days after a property has foreclosed to get it listed with a Realtor and into the MLS.
Why are days on market important? The longer the property has been on the market - the more flexible the seller. Banks and other financial institutions are not in the property management business. Everyday expenses include loss of income, maintenance, insurance, and possible vandalism. I like to submit low offers on properties that have been on the banks books for over 4 months. Offer cash with a quick closing - you will be surprised how flexible the banks will become considering it may be the only offer they have received on the property.
Visit the Hold That House Blog for more tips on real estate investing.
Both Donna Gunter & Joe Ard are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Donna Gunter has sinced written about articles on various topics from Internet Marketing, Property Investment and Nutrition. Online Business Resource Queen (TM) and Online Business Coach Donna Gunter helps independent service professionals learn how to automate their businesses, leverage their expertise on the Internet, and get more clients online. To claim your FREE gift, Turb. Donna Gunter's top article generates over 246000 views. Bookmark Donna Gunter to your Favourites.
Joe Ard has sinced written about articles on various topics from Property Investment. Joe Ard has been investing in real estate since 1978 and is a foreclosure specialist and co-founder of Veslet.com which provides listings of Foreclosed Homes. His vast experience. Joe Ard's top article generates over 720 views. Bookmark Joe Ard to your Favourites.
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