WordPress is an open source blogging software tool which affords pretty much anybody with basic computer skills to blog their way to stardom! Well, maybe not to stardom, but it an easy to use, easy to learn content management system?and it's FREE!
I'll get into some of the features and benefits in a second, but here are some steps and considerations you want to take first.
1. Do you want to tag your blog onto your existing site or setup a new domain name?
There are two schools of thought on this one and both are valid. Tagging it on to your existing site most certainly has its benefits such as just having one set of logins to remember. It can get a bit tricky with 404 errors if you don't know what you're doing in the configuration stage, and you may lose some of the external linking benefits if you're looking to increase your rankings on the search engines.
2. Do you want your blog to match your existing website's look and feel?
Designing a customized blog with a new look and feel is basically easy to learn and there is a ton of support out there for even the novice PHP and CSS code writer. If you don't have the time, or have no hair left to pull out after designing and managing your existing site, you may consider outsourcing your blog design. Costs on that can range from $50 to several thousand dollars depending upon the sophistication of your blog's functionality. Check out http://web30technology.com for some ideas and links to themes and plug-ins.
3. What is the purpose of your blog?
It's a good idea to map out on a piece of paper, a cocktail napkin or whiteboard what exactly you want your blog to accomplish, how many hours a day do you or your staff have available to accommodate fresh content, promotion and optimization. Blogs can help you create a social network, act as a customer service tool, an internal employee communications vehicle, generate new members, customers, supporters, sales, donations, you name it. It's important to do a bit of a core dump in advance and set some goals and timelines for implementation. Remember, your blog is a living organism and new features and plug-ins are always coming online so be flexible to change.
4. How much do I have to spend?
Figure hosting (if you need it) will cost around $10-15 a month on the high end. A new domain, anywhere between $2 and $20 (beware of cheap domain name registrars that won't let you point the domain to your name servers of choice and sucker you in with $2 domain name registrations only to stick you with an expensive hosting plan). Design, if you don't do it yourself will cost between $50 and several thousand dollars for a massively feature rich content management system if you are a membership organization, a mid-size business, a media concern, have a ton of existing content you wish to leverage or just want to dominate your market space.
2.5 Mm Jack Stereo
6. Alumbo.com: This site has a PR rank of 5 and an Alexa rank of 64,317.
You must sign up for an account to submit here. I find their submission process awkward and a bit confusing. Eg, you have to choose what category to submit to, and this not easy they way they have it set up because you're not sure if you're choosing the right thing based on the way they have it set up.
Also, no article stats are provided here ? not even a page that lists the articles you've submitted. Without this, it makes it hard to keep track of what you've submitted already. In my opinion, this is a basic because if you write a lot and submit to a lot of directories, you need some type of tracking mechanism to stay organized.
This site also has several pop-unders (ads that pop up automatically when you log onto it) that can be annoying to some.
NOTE: In most of the directories, you have to choose a category, but it is pretty simple and straightforward. This is not the case with Alumbo. You'll just have to see for yourself what I mean.
See Part I of this series (InkwellEditorial.blogspot.com) for how and why these sites were chosen.
7. ArticleCity.com: This site has a PR rank of 6 and an Alexa rank of 6,630.
You don't need to create an author account to submit here. The process is very easy and straightforward. No article stats are provided though (bummer!).
You can click on your name and find out which articles are live on the site, but there is no way to find out which articles you've submitted already. This is important because they take up to 15 days to approve an article for publishing, and if you don't keep track, you won't know if you submitted a piece already, or not.
One cool feature of this site is that you can submit articles in bulk (more than one at a time). There are stipulations, but being able to do this makes submission so much faster.
8. Zinos.com: This site has a PR rank of 6 and an Alexa rank of 6,630.
Zinos is not an article directory, but a digest of eZines on the web. You must create an author account to submit and provide a list of articles you've submitted, but no article stats.
The one thing I don't like about this site is they assign you an Author ID, which you must use to sign in. I don't like this because most of the time, once you've created your account with a directory, your username is your email address and your password is something you create.
As they assign you an Author ID, I can never remember it, so have to stop, locate it and put it in. It's a small thing, but it interrupts my flow of work. When you're manually submitting to many directories, this is a major time buster.
HTML NOTE: With this site, if you submit using HTML code, you have to put in the the code for paragraph because it doesn't automatically convert two hard returns to a paragraph break.
9. WebProNews.com: This site has a PR rank of 7 and an Alexa rank of 3,980.
This is a news site for e-business professionals. Although this is not an article directory site, I had written an article that fits well with their content and I knew it had a good chance of being picked up.
FYI, this site only accepts articles related to ?eBusiness, search engines, information technology, or web development.? So, I haven't submitted every article I've written to them, because all of my articles don't fit their guidelines.
Tip: To dovetail on the above, only submit relevant content to directories/sites. The one thing you don't want to do is get banned from a site for submitting content that doesn't fit their guidelines and/or submitting poorly written pieces.
Most article directories have sufficient categories that you will easily be able to find one that fits your materials. If a site is not an article directory, then look for guidelines that tell you what they do accept.
10. Buzzle.com: This directory has a PR rank of 6 and an Alexa rank of 5,835.
You must create an author account ? then wait. With most directories, once you create an author account, you are able to log in instantly, after clicking on a confirmation email that they send to you.
With this site, you have to wait to be approved ? it only took a few days, but compared to other sites, it's a little hitch that makes you go ?rats!?. Worth the wait though with their rank and all.
This directory provides limited article stats and it's easy to submit once your account has been approved.
Questions from Readers
Q: Are you posting the same article to each of these different directories?
A: Yes. This is how article marketing is done.
Is this seen as spamming? To be honest, I don't know. All I can say is many times I have found one of my articles in a directory that I did not post to. I can only assume that some directories pull from others.
Q: Are you posting to each directory every day?
A: Yes, which makes it so time-consuming.
Many of the directories are similar, but some allow HTML, while others do not. So, I create an HTML-coded version of the article, and a plain text version. Then, I simply copy the version the directory accepts into the box.
How the Money Is Shaking Out
Right now, I'm making about 2.5 times/day what I was making before I started this experiment. FYI, I'm doing a day-to-day comparison (eg, Sept 30th to October 30th earnings). At the end of the experiment (11/18/06), I will compare 10/18 thru 11/18 to 9/18 to 10/17 for this year and for last year.
Building Your Brand ? Getting Name Recognition
Before I started this experiment, when I typed my name into Google, the count came back at between 700 to 800. Yesterday, the count came in at 11,200. Last Friday (10/27), my googled name returned 14,200 results!
Why is this important? Simply put, the more visible you are, the more credibility you build. Remember, most prospects have to see your ad 7-28 times (depending on the source you cite) before they will buy from you.
So, while this may not lead to direct sales, when a prospect is looking for what I'm selling (my ebooks if I can ever find time to get them onto ClickBank.com), my name will hopefully be top of mind (at least in the top 3).
Both Ram.sharma & Yuwanda Black are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Ram.sharma has sinced written about articles on various topics from Blogging, Advertising Guide and Article Writing. For more useful tips & hints, please browse for more information at our website:- http://www.atoz-about-rss.com. Ram.sharma's top article generates over 22200 views. Bookmark Ram.sharma to your Favourites.
Yuwanda Black has sinced written about articles on various topics from Quit Smoking, Blogging and SEO Articles. May be reprinted with the following, in full: Yuwanda Black is the publisher of InkwellEditorial.com: THE business portal for and about the editorial and creative industries. First-hand freelance success stories, e-courses, job postings, res. Yuwanda Black's top article generates over 14800 views. Bookmark Yuwanda Black to your Favourites.