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Add Video To Web Site

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In the 1970's groundbreaking research was done resulting in a much greater understanding of how the brain functions. The work of a Bulgarian scientist called Georgi Lozanov in the 1960's laid the foundation for what the West would later call accelerated learning. Learning styles were categorized, such as audial, visual, and kinesthetic modalities. Although our brains absorb information from all our senses, it was discovered that every individual has a preferred learning modality. Identify it and you can learn must faster.



Here though is a significant statistic. An interesting discovery was made after extensive testing that a large number of people prefer to learn through visual means. They like to see things as they absorb information. Some studies even put the figure as high as 65% of the population who absorb and recall information best by seeing.

Now can you see where this fits in when we talk of why you should add video to your web site? Pictures can make a huge difference in the way your message comes across. You can state something but when you show a picture of it, well, the effect is immediate.

In the late 1870's experiments were done with moving pictures. Using 24 cameras, an English photographer by the name of Eadweard Muybridge, photographed a horse in fast motion. The series of photographs settled a debate of the day as to whether all four hooves leave the ground when a horse is running. The resulting 'movie' proved conclusively that they do.

From those humble beginnings, motion pictures developed to what they are today. Who can argue that motion pictures have not had an incredibly substantial impact on the 20th and 21st centuries, not only in the arts, but also in technology and politics.

This presents an amazing opportunity for the modern day marketer. Add video to your web site and you capitalize on this highly successful modern medium to get your message across. A large number of people think in pictures. If you have an interesting video presentation featuring your services or products, there is a strong likelihood your sales conversion rate will increase, perhaps even dramatically.

Additionally, when you add video to your web site, visitors are likely to stay on the page longer. Isn't that another key aim of any webmaster? Using a tool like Google Analytics, you can measure the average time spent on your web site or on your web page. The longer a visitor lingers on your web site, the chances increase of them clicking on a link that leads to a sale or taking some other action you lead them to.

As an experiment, why not add a video to your web site on one page, and then make a copy of that page without the video. Track the visitor response through split testing over a few days or weeks. You may be astonished at the results.

Here's another idea. Apart from adding video to your web site, also consider how it could be used on an ebay auction or perhaps your blog? You could see signups to your list or actual sales soar.

So to boil it all down, why add video to your web site? To make money. Why keep spending out trying to get more traffic when you can increase the sales conversion ratio of the traffic you already receive. Make your web site 'sticky' by adding video so your visitors will not just click away but engage and actually stay a while. The more time they stay on your site the better it is for you.

Copyright (c) 2009 Michael A Jones
Add Video To Web Site
Build A Winner

Anyone can build a web site. Building a good web site is another story. Web designers can easily avoid some of the most common mistakes by watching out for the following pitfalls:

1. Pop-Ups ? Pop-ups can really annoy a visitor as these advertisements that open automatically in a new window can be quite distracting. The visitor might be interested in looking at the content of your site but a pop-up can force the visitor to focus on other things. A better way to annoy visitors is by having pop-ups that spawn more pop-ups when the visitor tries to close the first one.

2. Never Ending Web Pages ? Another way to annoy your web site visitors is by putting mass amounts of information on one long continuous page. The visitor will keep scrolling endlessly down the web page only to get lost in web site content unrelated to what he or she was looking for in the first place. Long pages are one of the easiest ways to make a web page look hokey. It is much better to keep web site pages short and sweet so that it is easy for the visitor to get right to the information that is being looked for.

3. Excessive use of Graphics ? Some web developers think that by using flashy graphics they can attract visitors to their site. Instead, the visitors are likely to get irritated. Too many graphics will make your web site download very slowly. Due to slow download speeds people might leave your web site before even knowing what your site has to offer. In this fast moving world, nobody has spare time to sit and wait until your web site pages load. This is particularly true for the 42 percent of people still on dial-up.

4. Under Construction Pages ? Another way to irritate your web site visitors is by diverting them to a page that reads ?under construction?. Most people try to find content oriented web sites and if they come across your web page that reads "under construction," the visitor is likely to be annoyed, having spent time getting there with no positive result.

5. Plug-Ins ? Some web sites use plug-ins that visitors have to install before they can view the web site. This is one of the easiest way to really annoy your web site visitors. Some people feel that if they like a particular program then others should like it as well. A web developer might like a good-looking icon program, which needs to be installed before his, or her web site can be viewed. If the program is obscure and not used by most people, this will only be a source of discontent when things do not work properly on the site. Don't make people download software to see your site. Never ever make them take extra steps to do something.

6. Lack of Content ? Most people like content oriented web sites that give information on specific topics. Even search engines love content-based web sites and will rank content heavy sites higher in search results. Usually people visit a web site to see what benefit the site can offer them. Lack of proper content results in annoyed visitors leaving the web site.

7. Music ? A few years back music was quite common on the web and many web sites had music that automatically played. Gradually people have realized that music creates a lot of distraction and is a nuisance to a lot of people. If you really want music then a choice should be given to the visitor to switch it on or off. Remember, may people surf the web with music playing already or while sitting in their office. When a web site automatically plays music, it will aggravate them to no end.

8. Inconsistent Page Design ? Some sites are designed in such a way that after moving from one page to another the visitor feels as if he or she has come to a totally different web site. There should be some uniformity in page design or else visitors will feel lost and disoriented.

By paying close attention to factors that can annoy web site visitors, web site owners and designers can keep their visitors happy. Following, or rather not following, these eight web site annoyances, webmasters can make the most of each web visitor.
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About Author
Both Michael A Jones & Halstatt Pires are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Michael A Jones has sinced written about articles on various topics from Internet Marketing, Computers and The Internet and Public Speaking. Adding video to your web site just got a lot easier. Click here for a 1-2-3 step demonstration presented through, you guessed it, a video! Click here: Add Video. Michael A Jones's top article generates over 33100 views. Bookmark Michael A Jones to your Favourites.

Halstatt Pires has sinced written about articles on various topics from Realestate Marketing, History and Ezines And Newsletters. Halstatt Pires is with the Internet marketing firm - MarketingTitan.com - an Internet marketing company in San Diego, which offers online database solutions through. Halstatt Pires's top article generates over 368000 views. Bookmark Halstatt Pires to your Favourites.
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