There are two types of web sites on the Internet. The die hard SEO managers still favor static pages, because they are easier to crawl and more visible to search engines, and it is fairly easy to add a few hundred pages to a website by copying and pasting or creating a template. The new trend is to use content management systems like Mambo or PHPNuke, but these dynamic systems can cause optimization problems. Even the simplest CMS, content management system, requires extensive knowledge of programming in PERL or PHP.
A potential solution is the use of CGI and Javascripts that can be copied and pasted into most templates, are hosted on both Unix and Linux, and require no programming knowledge. They can improve the productivity of a CMS or a static website.
These scripts can link part of a static web page to a SQL database improving the productivity of the site without loosing the benefits of a static page. This can be as simple as including a password protect section to the website to installing a shopping cart on static web pages.
Security scripts protect personal information keeping it away from the eyes of the competitors. The biggest benefit is found in web analytics.
Web analytics uses scripts on web sites to collect data. Google has an excellent web analytics program for their Google Account subscribers. This is different from an AdWord or AdSense account. Their system promises to tell you everything except the names of the people who visited the web site. This provides invaluable marketing information in a format that anyone can understand.
Googles new AP key is in its infancy, but programmers and developers around the globe are rushing to create methods of using the AP key to provide services and information to web masters.
Most scripts run at the server level and require some programming skill. There are a number of great resources for ready made scripts that will reduce a web sites work load and increase productivity. Most provide scripts, tutorials, forums, resource guides, and even job banks to find a programmer to offer some assistance. Scripts are made to increase productivity and decrease time load. The most important thing for a webmaster to remember is that not all scripts are created equal. Avoid free scripts and stick with a script provider that offers customer service.
Look for way that you can automate managing your web site. The more automation with an organic feel the easier it will be for you to optimize your profits.
Access To Web Site
(a) Get your domain name plastered on other web sites and
(b) Get people to visit your site (more hits).
Many people use article submissions to attempt to achieve both aims. A decent article submission program like ArticlePostRobot can cost over $150 and some services require manual submission (you the user has to take over the initial registration). Other newbie web owners spend ADWORDS to attract visitors, writing an attractive phrase and then paying for each click. The hope is that some of those clicks will turn into fans who will return.
If you like the article submission route to higher page rank, you should continue it. But why not supplement your efforts at the grassroots? I have been using an inexpensive program (under $109?) that uses MySpace. Here's how it works.
1. I got a MySpace identity.
2. Myspace then invites me to send invitations to up to 50 people, saying, "I just joined. I'd like to make friends with some people."
3. When some of those people reply, I have an opportunity to say something about myself. I don't want to sound like "I'm here to market my products." The idea is to make the Myspace user think that I'm a good person.
4. The message to the other person might say, "Hi, I really like travel and I'm writing articles for a web site called www.FreeEnglishLessons.com -- in fact, I bet you could tell others about your city. Well, bye!"
5. Short messages sometimes turns into a web visit to Travellovers.com -- and how much did it cost to get that hit? Just my time typing on the Internet.
Can this become more efficient? Sure. The database for Myspace is divided by country...so I can target a specific group of people with a message like, "I want to visit Chile. What is good there?" I can sort and select 50 people a day from Chile to send my emails. But how about this? What if there could be a robot that does the initial contact? Can you imagine? My friend's program goes to 50 accounts a day and says, "I just joined. I'd like to make friends with some people."
Over a month, 1500 people are contacted and I get 200 or 300 extra people writing to me. Many of those people turn into hits on my website.
As a 50-year-old person, I never would have thought of using Myspace for marketing. My friend's program has made my marketing campaign youth-oriented and hip. I recommend this route for anyone who is looking for a MySpace boost!
BuddyPromoter.com is the website for the program. You can go to that web site toread more about it. If you do a search in Google for "Friend Adder," you will see there is a ad for BuddyPromoter.com on the search results page. The ad usually appears on the top or on the right side of the page.
This remarkably efficient and effective web site nibbles around the MySpace universe of 170 million identities. If you'd like more information, contact Jake Solochek at Webmaster@mybizlounge.com.
Both William Mcrea & Jake Solochek are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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