So what's the problem?



There are two actually. The first one is simply the law of supply

and demand. It's inevitable that as the supply of available web

sites wanting to display Adsense advertising increase, the price

advertisers are willing to pay for display will decline. This economic

principle has been around for centuries and is not likely to

disappear any time soon.

If all you've got is a 'clone' site, set up just for the sole

purpose of earning Adsense dollars, you are going to be left in

the dust by smarter competitors.

Still, if you've got two thousand of these sites and made only $5

a month average from each after expenses, you wouldn't complain.

But how realistic is that for most webmasters or a newbie wanting

a share of Adsense dollars? Not very.

The second problem is perhaps less obvious. If history is any guide

manias are a basic part of human nature. The most well-known mania

of course is the Tulip Mania that gripped Holland in the 17th

century. This speculative frenzy, which began in the early 1600s,

reached its height in 1633-37. Many were ruined financially when

the tulip market crashed in 1637.

We don't seem to have learned much since. The stock market mania in

the 1920's that lead to the Great Crash in 1929 comes to mind.

And we are all familiar with the mania that can surround some

film stars or rock bands even today.

Adsense shows all the early warning signs of impending mania.

Everyone's talking about adsense, products claiming to boost

your adsense income abound, and articles about adsense flood

the article directories.

This must be making Google and paying advertisers very happy.

But multitudes of new adsense web site owners - particularly

those who purchased a package deal that locked them into hosting

of their brand new adsense web sites - might become a tad unhappy

in the not so distant future.

If you've brought any of these sites, here's what you can do to minimize

the effects when the adsense bubble bursts.

1) Add original content to the site. This helps set yours apart

from the other clones.

2) Change the 'look and feel' of the site e.g. Graphics and navigation

3) Revisit the keyword and other Meta tags on every page. Do your

best to make your site search engine friendly.

4) If it's an article based site, go through the articles and see

if some of the better ones can be used as content on another website

you own.

By all means take advantage of some of the offers around. Just

make sure that you have the skills to use the material wisely and

adapt it as you see fit. Uploading a site 'as-is' to a cheap

host, and then forgetting it, seems likely to prove disappointing.