The advertisements are everywhere. People who are making hundreds of dollars in profits from the use of AdWords to sell their products working only two to three hours a day. They would have you believe that this is ordinary and commonplace and that you too can make hundreds of dollars in a single day "just by turning on your computer".



What isn't said is that internet ad campaigns require a whole lot more than 2or 3 hours of work each day, particularly if you are just setting up and starting out with your campaign and getting all the keywords and ads running at peak performance. Nothing else you do will demand the same level of intense micro-management.

Consider this.

The first thing you are going to need to do is go to Google's databases and discover which keywords are popular among all of the recent searches.

Then you need to write down as many keywords that are relevant to your product/service and then compare them to Google's list. (You can do this simply by thinking of what you would enter in a search engine if you were looking for your product/service on the internet.)

After having gotten you keyword list together, you need to choose what bids you will put on them. That doesn't mean that you will write an email to google telling them what you will bid for these keywords and getting to use them in your ads and campaign and google writing back to say ok, you can use them. That is impractical.

What it means is this: Google has this plan of action: Let the ads that are most profitable be shown first and more often, thereby they are assuring their own prosperity.

AdWords is a pay-per-click operation. What this means is that a marketer (that is you) is assessed a fee for each time that there is a 'click' on his ad and a searcher goes to his website using that ad/link. This is not saying that a sale was made after the click.

Ads that are chosen more often bring more profits to Google, so the give the more desirable top position to an ad that has a higher bid placed on it.

After setting a bid and beginning the ads run you need to check on the ad all along the way, also the keywords need to be checked to make sure they maintain their popularity and thus their profitability.

After ads or keywords become less popular (and less profitable) you launch a new campaign to replace it.

All right, now you know that it is not likely that you will rake in 100's of dollars/day with 2 or 3 hours of work. However you will be able to get a good education in multi-tasking and micro-managing and using those skills and a little sweat equity you can see prosperous growth in your business.