It is said that before we learn how to run, we must first learn how to walk. And in the process of learning how to walk, we stumble from time to time. No big deal, though. It's part of the learning process. Experience, as many claim, is the best teacher, and experience entails some failures here and there. In this light, it is not uncommon to see startup Internet business ventures making some mistakes of their own. The sad part however, is that other businessmen actually capitalize on these mistakes to earn some profit for themselves at the expense of the novice online entrepreneur who would just be left bewildered by so many promises that are bound to be broken.
Though mistakes are but natural, and oftentimes necessary for eventual success, there is a clear need to take some precautions to avoid those errors that might prove fatal for the business. Indeed, we can learn from our mistakes, but there are those that produce dire results from which we may find hard to recover, if we could recover at all.
Here are 7 common mistakes that beginners in online business usually commit. It is hoped that by knowing these errors, better judgment can be observed to avoid them.
Believing that you can earn overnight. Though there are instances when Internet businessmen do earn within the first 24 hours after they go live, this should be taken as the exception rather than the general rule. The fact is, online commerce needs some patience on your part. A sustainable business will require some time before it could fully spread its wings to take flight.
Believing that you can earn even while you sleep. Though this is very, very possible, do not expect it to be instantaneous. You will first have to automate your business system. This includes fine tuning the performance of your website as a traffic generating machine, polishing up your sales page or pages for a profitable conversion rate, and building a mailing list filled with quality sign-ups through a reliable autoresponder service.
Being a one trick pony. You cannot rely on one income stream alone. Try to incorporate as much as you could for your online venture. For example, overdependence on but a single product would leave you in the dumps when the market life for the same runs its course. Try to develop new products at a consistent rate. If the engine of your business is a Pay Per Click (PPC) program, try to update your content often, as this is what your visitors will be after.
Resting on your laurels after initial success. Remember, you shouldn't after a onetime success. You should strive for sustainable success, meaning, success that would serve you for a long, long time. This would require a certain degree of commitment from you, as well as a passion to always do better regardless of your previous conquests.
Believing that online business can be established without having to spend a single penny. There are essential expenses, of course, and unless a friend or an acquaintance would provide these for free, you would have to pay for them. These include domain names, web hosting, autoresponder subscription, products to package as bonuses, viral marketing paraphernalia and other things beneficial to the successful operation of your online enterprise.
Failing to invest on knowledge. Most online businessmen would spend their initial earnings on things that they have long wanted, without reserving any funds for matters essential to the business. Knowledge is a continual investment. The online business landscape is a constantly changing field, and failure to update your self of the latest trends would be a very big mistake indeed.
Failing to improve your business. Your online enterprise should always keep up with the times. This would have to include regular adjustments and tweaking to optimize its performance and guarantee continuous success. You have the leeway, of course, to commit these mistakes, as you will eventually learn your lessons anyway. But prior knowledge of what should be done would make those errors unnecessary, and you would be able to save valuable time and resources by doing things right the first time around.
Babies Learn To Walk
Like so many people, my career path has been an accident. I was at the right place at the right time. But when my 40th birthday approached, I really reflected upon my past accomplishments and wondered what my future ones would be. As a new mom, I am constantly inspired by my son. Was there a way I could use the lessons I have learned from my son to help me figure out my future goals? I was fascinated when my son learned to walk ? he was so determined and nothing could get in his way and when he fell he didn't question himself or criticize himself, he just kept going. That was when I was struck by the metaphor of baby steps. If we copied babies actions of learning to walk without fear of failure, perhaps we can reach our goals?
Building block 1: What are you proud of?
What are the ten things I am most proud of from my childhood? When I asked myself this question it was filled with things like ? winning the doggie paddle race at age 5; getting the best camper award; being the first freshman on the varsity basketball team; getting a tennis scholarship; traveling to more than 8 countries before I was 12; writing a letter about pollution to President Nixon and getting a response. (I have the letter framed in my office ? ok, so it was autopen)
Do you see a pattern here? Well, what struck me as funny was that the things I cared about most as a child: sports, traveling and the environment are still the things most important to me now. So if you created a list of the ten things you are the most proud as a child and as an adult, would you see a pattern?
Building Block 2: What makes you happy?
Let's try another exercise, what are the ten things that make you the most happy? And when was the last time you did anything on this list? Do you make time to do things that make you happy? And if you did do these things, would you have a sense of accomplishment?
My list always includes dancing. Before my son, I danced salsa and tango every week. I love to dance. But, my husband doesn't dance and since we have a toddler and babysitting is expensive, we don't go out that often. Lucky for me, I have a little boy who loves music, so we dance in the living room almost every day, twirling and spinning to salsa and rock and roll. Oddly enough, my son teaches me to take baby steps. He teaches me to live in the moment and celebrate every step I take ? so when I dance with him in the living room or in the supermarket, I am doing what makes me happy.
Building Block Three: What are your memorable moments?
Another one of my favorite exercises is to think of a memorable moment in your life. When I first did this exercise I immediately remembered my trip to Nepal after the 1992 presidential election campaign. I trekked for 10 days in the Annapurna range and was struck by the feeling of stepping back in time ? there were no cars, no electricity, and no toilets. We went to sleep when the sun went down. I felt so at peace and one with nature. Can you tell a little about my values from my favorite moment? In less than two minutes my colleagues said they thought I cared about the environment, politics, beauty, solitude, culture and travel to name a few. It was amazing to me how much can be learned from a memorable moment. So what is your moment? Do you think it illustrates your true values?
Turning the building blocks into accomplishments
All three exercises are about tapping into your core values and what makes you happy. In this busy world, sometimes you just need to take a moment and breathe and remember what's important. There is the saying ?I will not die an unlived life.? If you take the time to practice the things that make you proud and happy, you will be creating the building blocks to have memorable moments all the time.
Both Paul Duxbury & Robin Schepper are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Paul Duxbury has sinced written about articles on various topics from Puppies Dogs, Wedding Bells and Home Businesses. Paul Duxbury is a successful online entrepreneur with a number of income generating websites. He has recently launched http://www.web-success.co.uk which provides advi. Paul Duxbury's top article generates over 49500 views. Bookmark Paul Duxbury to your Favourites.
Robin Schepper has sinced written about articles on various topics from Home Businesses, Web Development. Wayfinder Coach, Robin Schepper, leads Wise Walking Retreats and is a personal coach to individuals and groups. Contact. Robin Schepper's top article generates over 590 views. Bookmark Robin Schepper to your Favourites.